Mobile Advertising A Boon To Businesses Today

With smart phones and tablets ruling the world today

, businesses have no choice but to utilise them to maximise their efforts and in turn, give a boost to their profits. Mobile advertising is definitely the way forward for businesses, with most people using their mobile phones for everything they do. While this definitely makes reaching out to your audiences easier and instantaneous, traditional messaging can be quite expensive for the end user. This may lead to no interaction from the other end, given that no one really wants to spend money to gain information or services. Long codes are the perfect solution for this problem, as they allow actual and meaningful interaction between the business and its audience.

Long codes are nothing but a SMS Virtual Number, which is ten digits in length and can be used extensively by the user to interact with businesses. Unlike the short codes used by most businesses today, these long codes are global. This means that they are not restricted by any geographical boundaries. Moreover, these codes allow the end user to interact with the business without having to pay any premium SMS charge for the interaction. Being completely dedicated to one particular business, these are excellent ways to ensure a two-way communication between two parties.

Typically, long codes are used for requesting information or activating a service or simply as a response to any request put forth by the business. These are numbers that are extremely useful in closed group communication, for instance with your customers, employees, dealers or vendors and the like. Seeking and providing information is the key ingredient that drives such Bulk SMS Services. So, whether you are seeking a feedback for your existing product or service, or simply providing basic information on a new product or service, these codes can easily help you engage your target audience into such conversations.

Benefits of using an SMS virtual number for your business are aplenty. The main benefit is that you do not saddle the end user with any premium charge. However, it is important to note that the end user does have to pay the usual SMS charge as per his or her provider. Again, since these codes are globally accessible, you do not have to worry about reaching out to people in other countries or exploring new markets that exist beyond your States or nations geographical boundaries . Additionally, there is no downtime or interruption in terms of information flow when using such methods, making them the perfect option for business advertising. Lead generation, creating a database, providing information and seeking feedback are some of the basic ways in which businesses have been successfully using these bulk SMS services.

Affordability of the service with regard to business owners make it easy for them to seek and create their own long codes. Additionally, given that it is only ten digits in length, there is no fear of the end user not remembering it.

So, if you are truly looking to change the way you do your business, adopting Mobile Advertising as an important part of your business promotion and using long codes will definitely help you.

by: Srinivas Sakhare

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