Mobile Advertising A New Wave In The Ad World

Mobile advertising has become one of the most widely used forms of marketing in Asia

. The mobile phone revolution has not only changed the way the people interact but also given a birth to one of the most effective advertising model. Few years back, we all knew that this glitzy device is here to stay but we didnt know it will be used for marketing products and services. SMS gateway India is a growing phenomenon because most of the Indian marketers have opted for bulk SMS which through this gateway reaches faster to the target audience. This low cost and result oriented medium of advertising is witnessing a huge surge and with facilities like bulk SMS, it becomes more accessible by the marketers. Another interesting form of mobile advertising is cross media advertising. Since short codes are there to send SMS, the companies can also advertise through print or radio stations. If we take into consideration the number of people using mobile phones, the marketers can easily recognize the potential of this medium.

Advertising through mobile phones has revolutionized the advertising world and it has become a very powerful tool to execute a well-targeted and well-designed marketing campaign. SMS gateway India is a useful means to send messages across the target audience and the service enables even those who do not own mobile phones or SMS enabled phones. Talking in the Indian context, bulk SMS can be send to inform people about natural disasters like hurricane, tornado, earthquake or flood and other important messages to the employees of a company. Mobile advertising also paves the way for viral marketing as being short in length, these can be easily forwarded among family and friends and this is another effective angle to the whole story.

Bulk SMS are mainly used for brand building and to maintain a constant presence in the minds of the audience regarding a certain product or service. For many companies, mobile advertising has been very effective and has also delivered great responses from the audience. This relatively new marketing strategy follows a personalized and direct approach which is quintessential to make any advertising message successful. It offers a new marketing technique that a lot of people will find fresh and novel. In India mobile advertising is growing with each passing day and that has called for the SMS gateway India. Through this gateway sending SMS to varied set of people with varied networks can be sent easily.

With the growing demand of smart phones in the market, it is expected that by 2013 every second phone will be a smart phone and then mobile advertising will be on a different height altogether and businesses will grow rapidly. Through SMS gateway India many establishments will be benefitted including schools, colleges, professional educational institutions, societies, communities, groups, associations and guilds. This new wave is the advertising world will sweep the business from other medium of sending advertising messages and if this trend continues to grow, then the day is not far when businesses will make remarkable profits through mobile advertising.

by: Srinivas Sakhare

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