Mobile Advertising Can Shape The Bright Future Of Your Business!

Mobile advertising has been on rise in the recent years and has a bright future

. Businesses can advertise through SMS advertising in the same way as is done online, though target customers are much higher in this case. In 2010, the total number of cell phones in the entire world exceeded 5.2 billion. On the other hand, computers were just one fourth of that. Though, companies are spending only small amounts of money on SMS advertising, but as this advertising method is evolving, their budgets are also increasing simultaneously. About 93% of the US people own some kind of cell phone and this opens up a highly lucrative audience for businesses and individuals who are interested in selling their products and services to them.

Mobile advertising is a hot thing in countries such as Japan, Spain and France, and the United States is catching up fast. There are numerous types of cell phone ads from SMS messaging to advertisements within certain games and applications.

Mash able, a highly popular blog on social media, some of the most interesting trends to that will shape the future of SMS messaging are:

1. Innovations in SMS

2. Innovations in rich media forms such as games, videos and sounds

3. Mobile websites or applications

4. Location based advertising

5. Mobile videos

about 99% of all available cell phone models can send or receive text messages. This is the popular and the most cost effective way to communicate with others. Aside form this, no special applications are needed for texting other person, its all there in the cell phone. Various plans are available from the service providers, and even when a subscriber has opted out from a text message plan, they can still receive the SMS message.

Another benefit of text based advertising is that SMS messages are opened and read within ten minutes of their receipt and are replied to within half an hour. On the other hand, email messages may go straight in the spam box, or may remain unread for days.

Morgan Stanley prepared a report on internet trends, wherein it estimated that by 2014, half of the browsing in the US will be done on the cell phones. Text based advertising has definitely caught the attention of the Internet marketers and the amount spent by them is now increasing. With the requisite software in place, now marketers can ascertain the success of their SMS campaigns by the number of clicks and view.

by: mort85

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