Mobile Coupon - Smart Coupons Are Smart Marketing

Most people might believe that cell phone users would balk at advertising being sent to their phones

. However, when that advertising comes in the form of coupons, studies show that most mobile phone users welcome them. Couponing in general has seen a resurgence in popularity as the country went through the recent economic recession. However, mobile coupons have the ability to far out-perform printed coupons. This potential is based on several factors, including cost of overhead, ability to target audience, ability to target time and day, and GPS locating capabilities. In addition, any people will subscribe to mobile coupon services that would not normally allow themselves to be put on a mailing list.

One of the most effective ways to send mobile coupon offers to potential clients is through text message. Texting reaches a wider audience than internet based offers, because not every cell phone owner has a smart phone. Also, text messages can be advertised in print or banner advertising. Text offers can be sent using push technology to those mobile customers who subscribe to a specific coupon 'channel' for a company. One of the best things about text coupons is that they can be targeted for an instant business pick up during times when business is slow. For instance, a smoothie store in St. Louis sends text club members deals and coupons on rainy or cold days when customers typically don't come in.

Another mobile coupon method that is growing in popularity is geo-targeted coupons for smart phones. For example, there are programs that allow business owners to offer coupons to those customers who are in close proximity to the on-site location of the business. If a person is looking for a place to eat lunch, they could receive coupons for restaurants within a couple of blocks. Smart phone coupons are usually redeemed by scanning a bar code on the screen of the phone as part of the coupon.

Another way that customers access these is by searching for them by shopping center, like when a shopper is at a mall. This draws customers into stores they might not enter otherwise. One of the many benefits of mobile coupon advertising is the ability to track the coupons' access and their redemption. This is intelligent advertising. It allows business owners to see how many people are viewing the coupons, where they are, and if they redeemed them.

by: Kevin Schmiterson

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