Mobile Marketing In Phoenix: Solutions For An Essential Marketing Strategy

With more than 80 percent of the U.S

With more than 80 percent of the U.S. population using mobile phones, mobile marketing in Phoenix is a must-have strategy on the drawing board for businesses. Just as with any marketing effort, the goals of mobile marketing are to create brand awareness, generate online leads and ultimately close new business to increase revenues.

Mobile Web Design and Application Development

The first order of business with mobile marketing in Phoenix is to determine how effectively your current website renders on mobile devices. As more and more people use their mobile phones and tablets to conduct business, you want to make sure they can find you easily. Once they find you, you want them to be able to view your website content.

By working with a firm expert in mobile marketing in Phoenix, you can avoid missing a perfect opportunity to reach new potential business. An experienced online agency can develop a mobile website thats meant to be navigated by a mobile device and browser. With a new communication channel, you can edge-out your competition and increase your sales prospects.

Plus, mobile marketing in Phoenix can help turn you blog or other online application into a mobile-friendly destination for your audience. The key is to reach more prospects in the way they want to be reached. Then, make it easy for them to find you and interact with your business!

Local and Mobile Search Optimization

Mobile marketing in Phoenix must focus on delivering the most effective local and mobile search optimization results. Local search optimization strategies geo-target prospects in your area. The goal is to have your site rank higher on these geo-targeted search results and create more local traffic to your site.

Each day tons of customers search online for businesses in their immediate geographic area. They use search terms that will define those companies in their proximity. Google and Bing, for example, will place the top 10 local search results at the top of the page and push natural search results down lower. So, you need to make local search optimization a critical component to your mobile marketing in Phoenix.

For example, if youre a licensed attorney in Arizona with offices in the metro Phoenix area, you probably want to attract prospective clients close to your physical location and who you are qualified to serve. In this case, you would want your mobile marketing in Phoenix to focus on creating leads that might be for Arizona attorney, or attorney in Phoenix.

You can also submit your company to local directory sites like Google Maps, Yahoo! Local, Mapquest and others. Not only will your site rank higher, but youll get more incoming links to your site.

In addition to local search optimization, you need to focus on mobile search optimization as well. With more and more people using mobile devices to conduct searches, you need to make sure you mobile website can be picked up by search engines and delivered to your mobile targets.

Mobile search engines rank websites differently than regular search engines. Sites are evaluated on how easily theyre rendered on a mobile device and ranked accordingly. So, its critical to understand this distinction when developing your mobile marketing in Phoenix.

Mobile Advertising

As the number of mobile device users balloon, so does mobile advertising. Businesses today have more options than ever to target mobile users, build brand awareness and increase mobile traffic. Mobile advertising can include Short Message Service (SMS), mobile display ads, search ads, video and more. With the wide range of opportunities and inherent complexity, mobile marketing in Phoenix requires proven expertise and solid experience.

The critical job for todays marketers is to stay ahead of the mobile marketing curve. You want to leverage the many opportunities for growing your business and elevating your companys visibility. And, you want to exploit every strategy you can to keep you one step ahead of your competitors.

by: Sheila Kloefkorn

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