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Modern Day Marketing Techniques

Business operations have drastically altered over the past several years as a result of amazing advances in technology we've made

. The proliferation of mobile devices both within the business sector and inside the private sector has played a important part in these developments. Business staff members are no longer restricted by working from a fixed place on account of mobile devices and mobile internet connections.

Furthermore, individuals are in constant communication mainly because of the rising popularity of the smart phone. The latter point has notably poignant implications for business marketing and up-to-date businesses would do best to capitalise on that fact. This could be achieved through SMS marketing, social network marketing and barcode marketing.

SMS marketing can get to everywhere

In 2011 it was estimated that there were 5.6 billion cell phone owners throughout the world. Through the use of SMS marketing, there is a very big target audience accessible to market to. There's the potential to get to an astonishing number of people within the developed, and also less developed places of the planet, using this kind of marketing.


Generally there are 2 broad varieties that SMS marketing generally falls straight into the: SMS marketing surveys and direct promotion. Offers and advertising campaigns are sent out through direct promotion SMS marketing, while market research and indirect promoting of a business is carried out by means of surveys.

Social network marketing - huge growth

As of the start of 2012 it's believed that 845 million people around the world utilize Facebook. This is just one of the several social networking internet websites that has experienced huge growth in the past few years and carries on to advance each day.

Social media delivers fantastic advantages for individuals intrigued in a particular business, like staying up to date with all their latest news and promotions. Marketing by means of social networks, instead of SMS marketing, is a great deal less invasive on individuals but it is likewise more passive..

Barcode marketing - the cutting edge

Among the most recent applications of business marketing to be implemented by companies around the world is barcode marketing through use of QR codes. Often found on posters or objects for sale, by making use of a smart phone these codes can be scanned in. When scanned, the code sends the user to something associated such as a product, promotion or the company's website.


The novelty aspect of barcode marketing sets it apart from both social network marketing and SMS marketing. QR codes deliver a clear, modern brand image for any company while allowing for the business to promote a specific product or service and provide the user with more information.

Any business that wishes to remain competitive in the 21st century would be wise to explore the use of contemporary marketing methods. By continuing to be at the very center of these kinds of marketing techniques as SMS marketing, social network marketing and barcode marketing businesses can ensure that they remain applicable to a modern target audience.

A company could select a certain type, such as SMS marketing or barcode marketing, or use a number of alternative procedures to approach a more diverse range of customers.

by: Robert Deans
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