Mobile Optimized Website A Must For Small Business

Most people who own portable devices and mobile phones use them to surf the web

. Later models of smartphones and tablets are no doubt the most popular devices used for surfing the internet, but the fact is that even the simplest mobile phones these days are likely to have Internet capabilities. With this in mind, be aware that more and more people are sitting around for an appointment, riding on a train, stuck in traffic or just waiting for someone to show up, and tinkering with the Internet on their phone is a great way to pass the time.

As a business owner with a marketing mindset, then this information is doubtlessly making you think about how you can best turn this to your advantage insofar as getting your message across to the consumer. Having a traditional website is still one of the best ways to get yourself out there to the masses, and business websites are considered necessary these days to any business owner who wishes to get off the ground and advertise to a wide range of potential clients. But where does that leave the clients who are surfing on their mobile phones?

The truth of the matter is that regardless of how impressive your site looks on the computer or how well organised and laid out it is, it's probably a little awkward for those who are working with mobile browsers to easily and quickly find the information they're looking for. Regular websites are simply not optimized to handle mobile browsers, and the result is often squished graphics, confusing layouts and long scroll bars they have to use to move around the site.

A website that is specifically calibrated or optimized for the use of Internet surfers using mobile phones is the answer. These specialty websites, often referred to as "WAP" websites, are generally a truncated version of the company's traditional website. The advantage of having a WAP website is that they are a great way to get headlines, offers, multimedia downloads and immediate contact details to your consumers in a mobile format.

Having a website that is specifically optimized for a mobile web browser is the best to break into the mobile marketing craze without breaking the bank. Lots of people surf the web on their mobile devices, and being able to reach out to these people is a great way to make your mobile marketing dollar stretch farther than with other methods. Also, if you're worried about some methods of mobile marketing being too "intrusive", having a mobile website is a more relaxed way to take advantage of mobile marketing while still getting in on the trend.

To get your traditional website calibrated or optimized for a mobile browser, seek out someone who specializes in this field. You will find it an extremely worthwhile investment as surfers visiting your site will have a much more 'user friendly' experience, and your call to action will be more visible.

Having a mobile optimized website is a must for small business today when they want to stay on top of the game. Is your business website mobile optimized?

by: Danette Hibberd

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