Today, marketing research has advanced in so many different ways that it may be hard to determine what type of service your company actually needs
. One service that a number of marketing research companies offer is mobile qualitative research. This type of quality-based research will assist you in finding out the information you need from your respondents. Mobile qualitative research is one of the simplest yet most advanced ways of collecting data from respondents. It is quick and easy and best of all non-intrusive in consumers everyday lives.
Conducting mobile qualitative research is a cinch when you enlist the help of professionals. All it takes is a compilation of questions that you want your respondents to answer. Once you have turned over your questions to the marketing research company they can then supply the respondents with a phone number. This phone number can be reached by both mobile phones as well as landlines. Simply put, the respondents can just dial the number and answer your questions at their convenience. The respondents are then given different options as to how they would like to reply to your inquiries. They can opt to leave a voice recording, multimedia message, document, or even upload a picture or video. All of this data is then tracked by the marketing research company and is compiled under individual profiles. This allows you or an observer to access the responses at a favorable time.
Mobile qualitative research is a great tool to gain shopper insights. Because respondents can answer questions at anytime they please, they are more likely to be more detailed when it comes to their responses because they are not busy or preoccupied with their daily tasks or errands. Giving the respondents the freedom to call in and answer anywhere they are is also an added bonus. Since the respondents are the one calling in as opposed to having someone call them at any given hour of the day, it makes the questioning feel less intrusive. With this type of marketing research, the number of respondents and their geographic locations are limitless. This is a great tool for those that are already or are attempting to embark on targeting international markets.
For those who want to be one step ahead of the competition, marketing research is the way to go. The right information can turn even the smallest company into a huge success.