Mobile Receipt Printing Improves Management Of Route Sales At Large Brewery

Mobile Receipt Printing Improves Management of Route Sales at Large Brewery

Reduce time to complete a sale, improve sales force productivity and create more satisfied customers! These are the benefits of a new system implemented by the eighth largest beer maker in the world, based in Mexico.

The beer maker is also the exclusive importer of well-known beer products in Mexico.

Their largest sales region has more than 700 routes and nearly 60,000 customers. I-buttons from Dallas Semiconductor are installed at each customer for identification purposes and for storage of relevant statistical and historic data. The data is read and updated from a hand held computer and receipts are printed from a receipt printer. Each route is kept constantly up to date with inventory and sales data and the iButtons at each customer are updated at the end of each sales call and delivery. At the end of each work day data is transferred to an AS/400 server.

The battery operated, mobile receipt printer is designed to withstand the rigours of mobile computing applications, it is small, durable, weighs less than 18 ounces and prints at nearly 2" per second. A brand new 8.4v Nickel Metal Hydride battery pack makes all this possible. The printer communicates with the computer through IrDA. A rubberised boot with a special belt loop system is used by the beer maker to provide even greater protection and durability. Output from the printer includes the company logo.

The beer maker has achieved many benefits from their new mobile receipt printing system:

Better control of their route sales operation

Reduction of staff employed in data input

Reliable information about time management for each route

Direct integration of data into the central information system

Improved image with their customers

Assurance that each customer is being visited

Increase in the number of customers handled by each route

Improved motivation and morale of the sales force

by: Andrea Percival

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