Mobile Strategy: Facilitating Our Businesses And Customers

The recent changes in the world of mobile technology and application development

have changed the way businesses work; connect with each other and their customers. The advent of smarter phones complemented with the development of mobile applications has ushered in an era of mobile connectivity, business development and newer ways to ensure customer service, satisfaction and delight. The business world has now stood up and taken note of changes in customers way of connecting and devised new strategies revolving around the mobiles.

What is mobile strategy?

It refers to the strategy that businesses develop and execute as a business to connect with your customers through mobile devices. In this context, it becomes important to understand that mobile does not just refer to handheld mobile phones. The word mobile would encompass all your devices such as iPods, smart tabs, iPads, etc. Customers are not just the end users of your products or services. They include your employees, suppliers, wholesalers and the entire supply chain and support function members as internal customer. The strategies core and main aim is to help a business compete at business and product level by understanding market dynamics and doing relevant market research.

Understanding the market dynamics and deliverables: Like any other business decision and strategy planning, some ground level work is involved here as well. Development of a mobile-strategy and its execution means the business needs to understandproduct strategy, marketing strategy, the internal employee relationships, the mobile ecosystem and industry. Based on this understanding develop a uniform and well charted strategy to support and deliver the businesss goals and provide users access to information, support, services via the mobile devices.

What it can do as a part of your strategy: To most of the businesses, development of an application for their customers means the answer to the strategy development. It is therefore of key relevance to understand that the strategy refers to much more. It has a whole new paradigm and bouquet of services and things you can do for your customers, internal and external. You can conduct sales, marketing activities, support customer and supplier transactions, update real time inventory, provide on spot user assistance and guidance, manage supplier relationships by unified mobile platforms, etc by undertaking newer mobile developments as a part of your strategy.

A smart strategy development would mean as a business you develop

A website that is mobile device compatible,

A mobile application your customers and suppliers can use,

Provide location based services that would provide more relevant result to customers.

A well devised strategy would enable your business to connect with the customers, suppliers, wholesalers and people along the supply chain in the fast changing technological world where the need for business connectivity transcends beyond time and physical proximity.

by: rickyreed

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