MontAd Earns MAHLE Clevite Digital Marketing Business

MontAd Earns MAHLE Clevite Digital Marketing Business

MontAd, a full-service marketing agency, has been selected by MAHLE Clevite Inc., one of the automotive aftermarket's leading under-hood suppliers, to develop and implement a range of strategic digital marketing and social media programs. The programs will be targeted to the high-end technician and engine builders.

"We are pleased to have been selected by MAHLE Clevite," said Al Haberstroh, MontAd president. "The MAHLE Original(R), Clevite(R), and Victor Reinz(R) brands are well-respected in their market segments, and we are eager to help the MAHLE Clevite team use digital marketing and social media to help them connect in new ways with their direct customers and their customers' customers."

"MAHLE Clevite has always strived to support our brands with innovative marketing programs and industry leading electronic tools; we are confident that our digital marketing and social media programs will be equally successful," said Ted Hughes, Manager - Marketing for MAHLE Clevite. "As a partner, MontAd offered us an unmatched combination of aftermarket experience and digital marketing expertise, and we are looking forward to working with them to strengthen our brands."

The intelligent use of social media to target a tightly focused audience of highly skilled technicians is somewhat unique in the auto aftermarket. While there have been social media programs launched in this industry, most of them have targeted consumers or have consisted of simple Facebook accounts with very little real marketing attached to the efforts. The initiative being launched by MontAd for MAHLE leverages the social media and digital marketing skills of the agency along with its knowledge of aftermarket distribution channels in a collaborative effort to create meaningful content for and interaction with this discriminating audience.

About MAHLE

The MAHLE Group is one of the top 30 automotive suppliers and the globally leading manufacturer of components and systems for the internal combustion engine and its peripherals. Around 45,000 employees work at over 100 production plants and eight research and development centers. In 2009, MAHLE generated sales of approximately EUR 3.9 billion.

About MontAd

MontAd is a full service agency with over 30 years experience serving the automotive aftermarket and a wide variety of other industries. Headquartered in Wixom, Mich., MontAd offers a full array of services to its clients, developing and executing integrated marketing programs that help differentiate them in the marketplace and achieve their strategic marketing goals. For more information, please visit MontAd online.

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