More opportunities are offered in the aftermarket

With the decreasing of the profit margin of the car

, more and more 4S shops pay attention to the auto aftermarket. The non automobile products begin to enter into the automobile exhibition hall. The rupture disk, alarm, thief resistant lock and car reverse radar are the best sellers in the 4S shop. And there are hot products like the GPS devices, car carpet, chassis armor, automobile genuine leather and car audio wholesale products including the DVD players and speakers.

As the selling profit of car has been gradually compressed, people start to pay attention to the auto aftermarket. The car owners become the potential consumer group. They should take some time for waiting while they go to repair cars. Will the car 4S shop take the opportunity to improve the service and increase the profit by adding some items? It's an important task for the car 4S shop to upgrade the brand. At present, not a few 4S shops have got started. However, it needs to take some time to become widely popular.

In fact, it's a good idea to introduce an item selling area like the supermarket in the customer waiting room. On one hand, the 4S shop can make profit. On the other hand, it can satisfy the daily needs of the car owners. Of course, they should get the permission from the manufacturers first. Usually, everything is arranged according to the needs of the manufacturer. And the other brands will not be allowed to be presented in the hall.

There is the warranty policy for three years or 100,000 kilometers. The owners wouldn't like to go to the shop for maintenance out of the warranty period as the maintenance fee in 4S shop is not low. Some people think the attention of the 4S shop paid make the contribution to the prosperity of the aftermarket.

In fact, the car owners can benefit a lot from the maintenance in the shop. Obviously, the quality security of the cars can be guanranteed. At present, each brand has a strong awareness of protection. The other repair shop would not gain the internal data. Take the wheel position for example, of course, many repair shops can do the work, but the precision is hard to be guaranteed. Thus, there is the potential safety hazard when the driver is driving on high speed.

The price of the car products like the perfume, seat webbing and headrest in 4S shop is higher than market and car decorations. Though there are a variety of car products placed in the sales counter, most of the car owners just have a glance at them. There's little possibility for the real purchase.

It seems that the 4S shop should spare more efforst to win the trust from the consumers on the product management. As least, they should rebuild the confidence of the consumers. They should not only work hard on the service, but also the product selecting. In order to make achievements, they shouldn't make the blind popularization.

More opportunities are offered in the aftermarket

By: Tracy

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