Customers are the backbone of any business. Without customers there will be no business. So insuring that customers are a priority should be the main focus of any business. Today there is a phrase and software that encompasses this main point and it's called CRM (Customer Relationship Management). Gaining new business as well as having the ability to retain your current customer base is important. As a business manager or owner you need to ask yourself one question, "How effectively are we currently managing our customer relationships?" If you can't answer that question or if your answer is not as strong as it should be, then you may want to look at CRM software as a way to enhance your business.
Customers want your products or services. However more than that, they want to know that you are there long after the sale. This means at all phases of the sales process such as following them from lead, to pre-sale and conversion. Too often once a company makes the sale, they seem to forget about the customer. Do this and it can cost you big bucks in the end. Why? Because retaining customers is just as important as gaining new customers but many businesses forget this little detail.
CRM software is a powerful tool that will enhance your current methods. CRM software will allow you to track your customers every step of the way through the sales process. Want to know if a lead has been converted to a sale? No problem! If you want to know what your customers sales history is you can find it easily. This allows you to market new products and services based on prior customer purchase history? No problem! CRM integration allows you to follow the sales process of your team and actually see how well these efforts are paying off.
How many times has a member of your sales team left the office to go visit a customer and left their print out with all your customers details on it on their desk? What happens then? What do they do? With CRM integration, your sales team will have access to any customer's information from any place, safely and securely online. This can actually elevate the sales process because your sales staff can easily have access to all the information they need to insure 100% customer service.
By integrating CRM software with your current software like MYOB, you will have the tools needed to take your business to the next level and get an added advantage above your competition.