Musician's website
Musician's website
Musician's website
If You Build It, They Will Come(The Musician's Guide to web sites)Every band should have a websiteYour band's website is your online promo package or press kit and you don't have topackage it up and pay for postage for millions of people to see it. You just have to let themknow where it is. A well-made website immediately lets people know that you are serious aboutyour music (because you've either spent time, money, or both making the website).
The qualityof your website will reflect on the perceived quality of your band how professional you are.After reading this section, you'll know if you can handle creating your own website or ifyou need a computer-savvy friend to do it for you. It's very likely that you have a rabid fan whois also a techno-geek, who will do your website as a favor, or for a very reasonable fee. There arealso plenty of freelance web designers and programmers out there who would be more thanhappy to help you realize your vision. You can also enlist the help of one of the many companiesthat will build and host a site for you, we've found two of the best to be web hosting website traffic .Both of these companies offer excellent website packages that will help promote you andyour music online, check em out.
Your band's website is the gateway to your online presence. Your website will be makingthe first impression of your band to your fan base, to industry people, and to casual surfers whomay become your best fans. This is your doorway into the global community. It's important toyour success to make your band's website the best it can possibly be.1. Your band's website is your Electronic Promo Kit. You may have heard the buzz aboutthe EPK, or electronic promo kit. Many bands are opting for the electronic format asopposed to the traditional, paper-and-tape-or-CD format, for several reasons. First, if yourEPK is on your web site, you can then just hand out a business card with your URL on it toagents, artist reps, club owners, and fans, rather than press, print, package and mail out anexpensive hardcopy promotional package. So the EPK is much cheaper to distribute.Second, with all the new technology available, you can have animations, or even musicvideos included in the EPK so booking agents and club owners can actually see a liveperformance, rather than having to guess by looking at your static photo. Third, yourWhat the heck is the Internet, anyway?
The Internet is the term forthe billions of files (web pages) that are sitting on servers all over theworld that can be accessed by any computer anywhere with aconnection to the global network (world wide web, or WWW). Eachpage has a location or address on the Internet, called the URL(universal resource locator). That's the official name for all the strangecharacters of a web address (www.yourband.com is a URL). Each ofthese web pages are written in HTML (hypertext markup language).The HTML code tells the web browser how to display the informationcontained on the web page. There are a plethora of books and websites that explain what HTML is and how to use it.
The granddaddy ofthem all is www.w3.org, the group that maintains the currentstandards for the entire Internet.competition is already doing it, and your band needs to stay on top of the technology inorder to be seen.Not only can your EPK have a home on your web site, but you can also put it on CD-ROMor DVD, and include it in a traditional, hardcopy promotional kit. You can include the visualimages and web pages on your regular audio CD as well (a mixed media CD), and sell it justlike you would an audio CD. The added content can be a nice incentive for your fans topurchase your album.2. Register your web site's name www.whatever-name-you-want.com Atwww.tysfavorites.com/hosting1/ or www.tysfavorites.com/hosting2/.You don't have tohave your "dot com" name registered to get a website, but it goes a very long way to giveyou a professional edge.
Having your own domain name means that you're serious enoughto invest in your band. Plus, the URL will be easier to remember than some long webaddress.Check to see if your band name is available to use as a domain name. These websitesalso have a WHOIS lookup utility that will tell you if a particular domain name is alreadytaken. If your band's name is already taken by someone else, you can change the name ofyour band or you can add a word to the end of the domain name to make it unique. Thesebands have added the word "band" to the domain name for just this reason:www.freakband.com, www.atomikaband.com. And don't forget, there are other extensionsthat may be available besides .com. There are also .org, .net, .biz, .info, .cc, .bz, .us, and.tv extensions for URLs located in the United States. Other countries have a unique countryextension. Here are some extensions for some other countries:.ca Canada.uk United Kingdom (England).au Australia.jp Japan.de Germany.ru RussiaKeep your registration current! We've all heard stories about someone who let theirdomain registration lapse for one reason or another, only to have it bought up by a domainvulture. This domain vulture holds the domain name hostage, and tries to sell it back to theoriginal owner, usually for several thousand dollars. If the original owner doesn't cough upthe money, the domain vulture links the domain name to another site (usually a porn site),and all the work you've put into promoting your domain name is gone.
Once you have gonethrough all the trouble of registering a domain name, don't let the registration lapse.3. Once you get your domain name, you have to "park" it with a web host atregistration if you don't have a web site. This is because every registered domain namehas to point to some IP address somewhere on the Internet. If you haven't selected a webhost (or you're not ready to), you may not be able to reserve your domain name. There areplenty of web hosting or registration services that will allow you to park your domain withthem for a very nominal fee. Parking a domain is not the same as having a website.However, it's just a placeholder so you can reserve your domain name.Where you put your website will depend onyour budget.
There are web hosting solutionsranging from free to thousands of dollars permonth. How much a website will cost depends ona number of factors: monthly bandwidth, filestorage, and types of services needed (for example:shopping carts, secure servers, streaming audio orvideo servers, email accounts, and scriptingsupport). Some of the most reliable and best-priced web hosting companies around arewww.TysFavorites.com/hosting which has website hosting packages starting at only $7.50 amonth andwww.TysFavorites.com/doteasy which offers both FREE and $7.95 a monthhosting packages.
We currently use www.TysFavorites.com/hosting for one of our client'swebsites and the service that they offer is excellent!4. Include online marketing and promotion in your budget. Make sure you have youronline promotion and marketing strategy factored into your band's budget. Creating andmaintaining a web site can be a time-consuming job. Yes, its fun for a lot of people, and it'scertainly creative, but it does take time and knowledge. If you don't have the expertise, thereMusic Industry SuccessResource Sheet We haveincluded an extensive list ofresources you will need to findsuccess in the New Online hip hop beats Music Industry.
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