My Slipping Business Gained Strength Through Mobile Web Development
I have a book selling website from high school to university level and the business is just going perfect due to the involvement of a mobile website
. Almost, 5 years ago my business had a huge set back due to low visitor inquiries through search engine optimization, PPC and other marketing tools. My budget on marketing was giving me lower revenues than expected and I had no idea how to deal with this problem. I tried so hard to get as much as visitors to my site and I got success to some extent but a strange figure blew up my mind.
My Google analytics data showed me that the visitor flow is increasing but their average time duration on the website is getting low. To overcome this problem I stormed on the development team to make the website more prominent and interesting. They did their best but still no noticeable positive results. Then an SEO expert of my team told me that more visitors are coming from mobile devices such as blackberry and iPhone on our website. This gave me a clue of the problem. I checked the duration of mobile users through the data of Google analytics and other SEO tools and get to the point that we need an interface of our website for mobile devices.
This leads me towards mobile website development and mobile application development solutions. I searched the market first about the costs and mobile website impact on any business in terms of revenue. I was astonished to see that almost every big online book seller company had a mobile version of their site. It seems that, it was my mistake that I didnt realize the changing trend of marketing online. Mobile websites are now a basic need of every online business.
Later on I searched the web to find some quality and affordable mobile site service providers. The market was full of competitive web developers but there were less mobile website specialists. But then I landed on an amazing website named Go2Mobi, they have extensive working experience in mobile web development. I contacted their team and ordered a quotation, they mailed me two solutions one is the app for mobile website and other is the mobile website. In terms of search engine ranking mobile website is the best option to rank in the top search results. So I selected the mobile site option and within the committed time a well designed website was active.
An important factor that was pointed by the Go2Mobi specialist was that the mobile website design should be attractive and mobile user friendly. The call to action buttons and the size of the text should be large and website must be easy to navigate. This gives a positive impression to the users as they get the information easily. The scroll down bars must be avoided or be small to avoid too much scrolling as happens in simple websites.
After the implementation of mobile website my revenues started increasing as I had added the add to cart functionality on the mobile website to facilitate mobile users to purchase books through their mobile phones.