Myths About Link Building

It is a fact well known that link building is deemed as a superb strategy for gaining more opportunities in the arena of on line marketing

. Unlike any other marketing strategy, not only does it work, but it is also reliable. A link building campaign following a correct approach can work wonders by driving huge traffic to a web site. But the truth is that there are many myths afloat on the Internet regarding link building.

Hence it becomes essential to be aware of these myths so as not to let it make one's business suffer. After going through the below mentioned points, you will find yourself enlightened about certain crucial points. This will help in selecting a right link building approach for your business.

1. Reciprocal Links always spoil the ranking: This is in fact the biggest myth floating around. The enormity of the graveness associated with it is such that so many on line marketers are too wary of going ahead with reciprocal links. But there in lies the irony. By doing this, one almost does a potential damage to the business. Yes, it is true that reciprocal links can be harmful. But then there is something called- positive reciprocal links and negative reciprocal links. There is a very thin line dividing the two. So one needs to tread carefully. Say, linking to any random blog can prove harmful. But if you find a blog linking to your site which is worth reading and relevant in theme to your site, it is just fine to share reciprocal link with it.

2. Outbound Links are not reliable: Like reciprocal links, outbound links too tend to draw negative remarks from people. On line marketers shy away from getting too many outbound links on a page. The reason being- there is a misconception that Google always ignore and penalize a site which has too many outbound links. Now this calls for some clarification. A search engine retrieves the most relevant and useful information for the users. Now if a site has many outbound links which are useful for the users, it will eventually improve the ranking of that site.

3. Only Links from High PR sites matter: This is something more than a myth. On line marketers tend to consider it as a universal truth. Quite often on line marketers choose a high PR site as their link partner. And this is where they ruin it all for themselves. Building links on a high PR site does not mean that those links will fetch the maximum traffic and ranking. What if the pages of that particular high PR site you have build links on, lie buried deep.

4. Links are permanent: This must ring the bells for you. Link building is a tedious process which continues for a long long time. It would, in fact, not be wrong to say- forever. Now if a link building firm says that it will build permanent links for you, you must realise there is something fishy. Links can be removed. Moreover, sometimes a full fledged website cease to exist. That is why link building process should never end.

5. Google does not count links from pages with low PR: This concept is completely overrated. Yes, it is true that Google gives more preference to the site which has links from high PR web sites. But it is very difficult to get even 20 links from a high PR site. Whereas it is easier to get around 50 or more links from a site which has comparatively low PR.

Myths About Link Building

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