Nanjing: Air Conditioning Prices Chain Giant Said "no"
Nanjing market Air conditioning Prices rose sharply recently
, direct impact on the chain's sales. Press yesterday (May 22, 2006) noted that the largest air-conditioning
Sell Enterprise Suning Electric announced the full launch of the Ninth National Air Festival, 40 billion of stock priced into the market.
Five Star , States United States Big chains such moves invariably respond, sentiment across the board price increase in air conditioning season and build the last one before the price "breakwater."
Suning: "Air conditioning not raising their prices," starts this week
The past 13 years as a domestic air-conditioning sales champion, five-year air festival held in June has been the largest air-conditioning throughout the year Suning
Promotions Activities. Suning Appliance Air Conditioning Division, said General Manager of the summer construction of two-week air-conditioned section of the ninth started with "Su Ning, air conditioning not raising their prices, either you get three kinds of subsidies" as the theme, will last three weeks.
Build dual description of summer, "Su Ning air conditioning not raising their prices," will mainly be achieved through three means, including the use of inventory, plant resources and their own input. Suning signed early in March that three batches of six million units annual purchasing large orders, there are still 2 million units over 40 million inventory of affordable air-conditioning, Suning will be concentrated in the air conditioning section three weeks on the market, strictly in accordance with unified sales before parity.
Learned that, according to Tuo Suning traditional air conditioning section,
Haier The United States, the major air conditioning Chi College
Brand Have the resources to be devoted to promotion of the product price must be raised directly in cash, gifts and none other, taking an active part in signature machine sales activities. The air conditioning section, Suning has invested 500 million yuan unprecedented promotional resources, and using inexpensive, high temperature, service means none other three types of subsidies to consumers.
Five Star: 20 billion reserves curb gains
Price of a call in air conditioning
up the case, the five-star vice president Xu Xiuxian introduced to the air conditioning in the year there will be price increases on the predicted trend, so a large number of eating in the New Year after the air-conditioning, a total of 2.0 billion under reserve resources less air-conditioning season to secure a price rise of some.
Xu Xiuxian that signed for the five-star addition to broader market agreement,
Marketplace There are a lot of underwriting, custom models, the prices there are great advantages. In addition,
Five Star With the global first
Home appliance chain Business Best Buy Cooperation, the financial strength, followed by large purchases will also play a positive role in stabilizing prices.
It is reported that the five-star in this weekend (May 27, 2006) has launched the sixth air conditioning section, introduced the concept of energy-efficiency and Pratt & Whitney double the supply of a large number of energy efficient all the focus on special machines known line, second-tier brand of .
States United States: Prepared under the "safety stock" anti-price rise
Gome Nanjing Mining Division Marketing Director Lvhong Xi said, do not deny that part of air-conditioning market new models and price increases occur in the future, but at this time, the country will not be significant price increases U.S. air conditioning.
Back in 23 months, the country that the United States carried out air-conditioned single category in the country a large number of store goods, total value of up to 5 billion. Subsequently, the price movements in the air to judge, the state actively with the major U.S. air conditioning manufacturers to negotiate, the former factory warehouse prices of air conditioning for those not buying, as their "safety stock", even if there had rises situation, the country is be prepared for the U.S. side.
States will this week with his U.S.
Air Conditioning Section, the joint Samsung , Haier, Kelon The new Section, the new flight, Panasonic and other well-known brand, a series of high section of brands, increase marketing efforts to keep air-conditioning firm price of security.
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Nanjing: Air Conditioning Prices Chain Giant Said "no"
By: betty
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