New Direct Marketing Trends to Grow Your Business

New Direct Marketing Trends to Grow Your Business

Earlier, Direct marketing simply involved sending a mail or brochure to a list of people. But with the emergence of social media platforms like Facebook and Twitter, rules for direct marketing services have changed. Your existing and potential customers expect a more personal conversation. The technology used today makes this new type of direct marketing possible in ways you may have never imagined.

Now-a-days, it is possible to rent lists that have much more personal information about your potential customers like their profession, interests, etc., rather than simply knowing their name and address. You can shortlist people who are looking out for your products and interested in buying them.

You can develop direct marketing campaigns where individuals that you are interested in are targeted specifically and the content is completely personalized to reflect the preferences of the targeted individuals. Once you have created a direct marketing campaign, it is easier to push your marketing message out to your potential customers through their preferred network. For people preferring electronic communication, you can send a personalized email that drives them to a Personalized URL (PURL) where a compelling offer will allow them to subscribe to future marketing communications from you. For those who prefer print communication, you can print a direct mail package using variable on-demand printing that contains a personalized letter and the information about the products in which they have expressed their interest. This direct mail package can drive them to a PURL to sign up for ongoing marketing communications.

These new direct marketing tools are very successful in helping you to have a relevant conversation with your potential and existing customers, and in driving them to action.

POST COMMENT

Case Study of Business Interruption Your Most Valuable Business Reputation Management Tool: Customer Complaints The Magic Word For Your Work From Home Online Business SEO Company India is helpful for business Making your Supply Chain Business Befitting for Global Ranking Could you business do with hiring a Dutch translation firm? Payday Loan No Faxing: Fabulous Tool to Get Fast Cash Without Fax Instant cash check- in need of cash, you are at the right place Fast business loans: Fast funds to tackle your business expenditures! Doorstep Cash Loans – Fast Loan Service 62 Free Ways to Grow Your Business Profits by Jay Conrad Levinson Advantages of Unsecured Business loans in Australia Roller shutter better for business properties