New York PR Firms' Challenge: Teaching Executives How to Speak

New York PR Firms' Challenge: Teaching Executives How to Speak

Whether it is to a reporter or before a group, one of the most significant challenges for those of us who work for New York PR firms is teaching CEOs and other executives how to speak (and answer questions, I might add). This problem is not limited to New York PR firms; I believe our counterparts globally face the same challenge

Of course there is a fine line between saying too much or too little The problem is that most people have no idea where the happy medium exists The pros at New York PR Firms should possess the skills necessary to teach their clients about self-editing and about how to deliver an interesting speech (of course, most of us at New York PR firms are capable of writing a speech for an executive) and how to answer questions. As an aside: we often don't follow the rules we instill in our clients. For example, I've attended numerous events for New York PR firms during which one speaker after another droned on ad infinitum, ad nauseum

Media and presentation training for executives is essential as most of New York PR pros have long recognized. It is best to bring in a neutral party or a professional media trainer (so you or your firm don't get beaten up by the client for being subjected to such scrutiny). The best practitioners of the trade are former journalists who have been trained in asking questions that may make the subject squirm. That's the idea prepare for the worst and hope for the best.

Subject your clients to the "Murder Board" by having a team pose the most difficult questions possible. Work through optimal answers namely, those that get to the point quickly and answer the question and then "bridge" to those messages you want your client to deliver. It is a good idea to capture such sessions on film (the wonders of modern technology have made this quite affordable). Of course, the subject executive will not enjoy the results. That's the point. As most New York PR professionals will agree that you improve with constant practice and rehearsal.

Kevin Waddel is a free lance writer. To get more information about Public relations, New York PR Firms, New York city public relations, Investor relations New York, PR, Public Relations NY, Financial Services Relations in New York visit http://www.makovsky.com

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