New York PR: Putting the Public Back in Public Relations
The New York PR scene seems to be thriving in the wake of the technological revolution which has given rise and power to social media
. Regardless of the changes the Internet and social technology have wrought, there will always be a need for New York PR professionals and their counterparts throughout the world to enhance the dialogue between companies and the public. The real questions are: what will that communication look like and does your current firm constantly evolve to help you with it?
There have been quite a few naysayers who believe that the New York PR world is dead thanks in large part to the rise of social media. Social media has not killed the New York PR world. Quite the contrary. PR has never about having all the control like advertising. Think of it this way: Advertising is like a monologue while PR is about dialogue. A fact many of us on the New York PR scene recognized many, many years ago.
PR, particularly as practiced by New York PR professionals, has often been thought of as "spin control." Many reporters view New York PR professionals with disdain for employing such tactics as sending out bad or misguided pitches or serving as gatekeepers for CEOs and executives. Nothing could be further from the truth as good PR practitioners -- be they members of the New York PR community or not possess an awareness of outside trends and sentiments, demonstrate a commitment to maintaining a good corporate conscience while facilitating an authentic dialogue between organizations and the public through traditional and social media, as well as several other means. The best New York PR counsellors, and the companies they represent, are known for enabling and facilitating valuable two-way communications that result in action or a strong debate that leads the public to think about things a little differently than before.
PR professionals New York PR pros and their worldwide brethren -- who understand how to work with journalists and how to leverage social media in a fully integrated way are the people you want to be doing business with. Companies depend on their partnerships with PR professionals to make that authentic connection with customers possible. Those PR professionals part of the New York PR world and elsewhere -- bring the fundamentals of driving a valuable dialogue, can help you navigate a crisis and create valuable opportunities to advance your business goals.
New York PR: Putting the Public Back in Public Relations