New automobile industrial policy efforts to encourage their own brands and new energy vehicles 2
New automobile industrial policy efforts to encourage their own brands and new energy vehicles 2
By then, annual sales of own-brand passenger cars need to reach 9.15 million, 50% party line with policy objectives. This means that, compared with 2009 sales of 4.574 million own-brand passenger vehicles, 2015 sales of own brand passenger cars will double. Sales doubled the next five years based on the judge, not difficult to understand why the recent independent domestic brands blossom everywhere a new expansion project. Geely, Chery, Chang'an, the Great Wall, BYD, Brilliance, Lifan, JAC, hippocampus and other enterprises, without exception, its own brand cars in the recently announced expansion, planning a total investment of nearly 60 billion yuan. Analysts believe that, from an investment point of view, the next 5 years if the specific goal of doubling sales volume, capacity expansion is imperative, current low interest rate environment and a moderately easy monetary policy to facilitate corporate financing. Meanwhile, the capacity expansion of the most important land, advance planning, purchase of land, not only lock the low cost, you can also reap capital gains. The idle capacity problems, the industry said the cars are usually enterprises that are planning production capacity, actual production is not that high. An Conghui example, previously vice president of Geely Automobile Base in Lanzhou, said when Phase II expansion, Lanzhou base a planning capacity of 50,000, the actual capacity is only 20,000. In addition, exposure of the new automobile industry development policy, also said that the implementation should be encouraged to go its own brand strategy, future large-scale backbone enterprises in overseas sales of cars take 20% of its total sales. In many ambitious marketing its own brand program, has as its major objective of the overseas market. With Geely, Chery led Army has started its own brand in Southeast Asia and Russia, Ukraine and Central Asia to establish assembly plant. Chairman Li Shufu, Geely Automobile said earlier in Lanzhou, "Geely Automobile production and sales in 2015 to complete the strategic goal of 2 million has not changed, but the structure to do some adjustments, we need to be adjusted to one half of exports, half domestic." But the backbone of automotive enterprises, especially large-scale "big four", the export of the road may be a not so flat. As the "big four" of the passenger car sales mainly came from the joint venture, the "big four" in the effort to cultivate its own brand, we must also convince the joint venture partners in China as the Asia-Pacific region clearly dominant base vehicle positioning. Exposure has been revised from the contents of the new version of the new industrial policy, energy car manufacturers will make it clear that new energy in the new car batteries, motor, electric control key assembly and basic materials such as a joint venture in China shareholding ratio should not be below 50%. This policy directly against the current domestic technology of new energy vehicles hollow orientation. National Development and Reform Commission has released in 2007, "access to new energy production rules" and to demand at least keep pace with new energy systems, energy car car, drive system and control system, one of three core technology. Director of Development and Reform Commission Department of Industrial Policy when Lee Miles explained, "This standard applies to all production of new energy vehicles in the enterprise, whether local or a joint venture. But to master the core technology does not mean that the core technology of the system must have all of the corresponding intellectual property rights, but requires companies to understand the structure, function, principle, etc., as a basis to build capacity for independent innovation. " But now it seems that requirement no longer meet the current national status of the development of new energy vehicles and the state of the core technology of new energy vehicles to master the strategic requirement. February 2009, Ministry of Science, Industry and Information Ministry, the Ministry of Finance, Development and Reform Commission and other four ministries have jointly identified below, the use of new energy vehicles subsidy standards, and the 13 pilot cities in the country to implement "10 City 1000" project. Stimulation in real money, many companies have their own overnight claimed the ability to produce new energy vehicles. However, according to later investigations, a large proportion of enterprises are the key to direct purchase of foreign re-assembled assembly technology the way, though, had a theory, but not enough innovation. Therefore, the new automobile industrial policy than in 2007, "access to new energy production rules" put forward higher requirements. For those with foreign key assembly technology of new energy vehicles, but also eager to enter the Chinese market parts business, to be provided in equity cooperation, collaboration and promote technology transfer of equity to prevent the domestic auto companies took a new energy technology hollowing old road.