New ideas Citroen's latest digital creative

New ideas Citroen's latest digital creative

New ideas Citroen's latest digital creative makes the audience the star the new ad is hosted on a microsite. Visitors to the microsite can interact with the original film that virtually puts them in the driving seat. They are given a series of choices to determine the course of the action by taking the wheel of the New Citroen C4.

Viewers will encounter mysterious strangers and sequences full of suspense while driving through the illuminated streets of a city at night, and experiencing many of the new Citroen C4's key features including the blind spot monitoring system, front seat massage function, class leading boot space and surround sound audio system.

At the end of the film, users have the option to share their experience on their social networks and discover more information about the new Citroen C4; the original soundtrack is also free to download from the 'MyCitroen' area of the website.

Citroen has already received recognition for its attention-grabbing digital campaigns, last year the 'Wash Me If You Can' microsite was awarded the 'Special Achievement of the Year' accolade in the prestigious Car Dealer Awards.

With the Wash me if you can' campaign the new and used Citroen C3 Picasso in Aldershot has won a lot more praise and become popular amongst customers.

Marc Raven, Citroen Communications Director, commented; "Where the New C3's 'Wash Me If You Can' campaign was humorous and light hearted, the New C4's 'Positive Power' campaign is an interactive voyage of mystery, suspense and excitement. You take control of the action with the New C4 as your companion. This is a bold and distinctive creative to introduce prospective customers to this fantastic new model."Marc Raven, Citroen Communications Director, commented; "Where the New C3's 'Wash Me If You Can' campaign was humorous and light hearted, the New C4's 'Positive Power' campaign is an interactive voyage of mystery, suspense and excitement. You take control of the action with the New C4 as your companion. This is a bold and distinctive creative to introduce prospective customers to this fantastic new model.Marc Raven, Citroen Communications Director, commented; "Where the New C3's 'Wash Me If You Can' campaign was humorous and light hearted, the New C4's 'Positive Power' campaign is an interactive voyage of mystery, suspense and excitement. You take control of the action with the New C4 as your companion. This is a bold and distinctive creative to introduce prospective customers to this fantastic new model.

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