Newsletters For Your Medium Sized Business

New Style Media was an ad agency which was created by several guys who decided to become the dominant player in their region

.

They had six locations, and each location was something of a kingdom unto itself. Each was managed by a separate manager, and they all had different strengths and weaknesses.

The management of New Style was bothered by the fact that there was less coordination than they would have preferred. The best ideas from one location were not always being passed on to other locations. Opportunities were missed, and they were beginning to think that they would eventually have to do what they never really wanted to do, which was consolidate all of their offices into one location.

They decided to call on someone they knew who might be in a position to advise them: a salesman at a full service printing company which happened to be located a block from their new location. They called him and they invited him over to their headquarters location.

He looked at their situation and came to the conclusion that the best way for them to move forward would be a newsletter. A newsletter would be a document which would allow all of the various departments to communicate with one another more or less indirectly. It would allow the various locations to show off what they were doing and they could begin to look at best practices and to see what worked best in given situations.

A newsletter, he explained, would allow them to showcase every department in the organization, along with the people who worked in those departments. In turn, it would allow each department to showcase what they considered their big accomplishments of the moment. Finally, a newsletter would allow customers and potential clients to get an inside look at the organization, so that they could familiarize themselves with the inner workings of the company they did business with.

The salesman explained that the benefits to the organization would be several: the workers in the various departments could be recognized, and recognition was very important to them, particularly the usually unsung workers who handled a variety of important backroom tasks but who rarely got to interact with the public. This was a way of boosting morale.

There was instant recognition of the value of this solution. One of the department heads was put in charge, and within two months the first newsletter came out.

by: Lawrence Reaves

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