Newspaper Layoffs Is It The Economy Or Technology?
All industries seem to be affected by the economy in 2009
. With as much negative press about the economy in the news it has been somewhat surprising to find newspaper layoffs were as much the news as it reported. This made me reflect on two things about newspapers.
One is whether it was the economy that caused the layoffs across the country in the industry or was it technology? The other was the movie "The Paper" starring Michael Keaton, Glenn Close and Robert Duvall. From this movie I was made aware of the sheer number of men and women it takes to produce a paper on a daily basis and the amount of work that actually goes into the production.
In this digital age the need to have news almost as fast as it occurs proved that newspapers may be old by the time it reaches your front door. We turn to our digital devices not only to keep up with the latest information but to become a part of it using social media. This information revolution is what's causing the layoffs in the newspaper industry.
Although there are many departments necessary to run a successful paper, I find the copywriters most interesting and closely related to my business. Copywriters are the one ones that sell you through the written word. They make you want to read more about a story, to turn the page. It is this skill that is also necessary for success when marketing a business online.
As more newspaper layoffs occurs those with copywriting skills should consider coming online to market for online publications or to start your own business. This will enable you to use skills you currently have and take them into a new medium. Instead of encouraging your readers to turn the page of the paper the idea online would be to get potential customers to click on your links for further information. It's all tied to effective copy. The art of copywriting is so critical online it can mean the difference between success and failure.
As you ponder your next career move consider the talents you possess and use the tried and true skill of copywriting to market any business successfully online.
To learn how to combine your copywriting skills and take any business to the to an explosive level online subscribe to my blog and sign up for my free access to training.