Nine Elements of Excellence in Small Business Advertising - Follow the Formula for Business Advertising Success

If your business advertising is on the web, always provide a link

. If you want customers to contact you by phone, businesses above a certain size (or with a larger geographic range) should use a toll-free number. Importantly, if you want people to contact you by phone, don't make them wait on hold! If you want people to come to your store, provide maps and directions showing how to reach you.

Nine Elements of Excellence in Small Business Advertising - Follow the Formula for Business Advertising Success

By: Mia Cusack

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