You might not believe it. You might not even want to believe it. But it's true either way. There really is nothing new under the sun. So far. There are only a certain number of ways we can change something. Chances are you know them already. The only major thing TRIZ/Systematic Innovation has done for you is put all those ways together in one place. And perhaps most important of all given you permission, whenever you find yourself in either the whack-a-mole or Dodo position, to contemplate the possibility that there is a better way.