Olympic Success Comes From Business Tactics - Others - Oil Pipe

Olympic Sports (01968) is a rapid growth in recent years

, the sporting goods apparel company with a well-known brand sports shoes and basketball shoes, the company's "Olympic" brand in the mainland market have a very high reputation, and other more domestic and international brands "Pick" the three most famous Chinese sports shoes and basketball shoes brands. Companies have developed so successfully with their business tactics have a very close relationship.

First, the company's special expertise in athletic footwear design, development, manufacture and sales. Its footwear products unique and innovative designs, particularly its God of War series of professional basketball shoes the company to stand out in a number of the industry, significantly enhance the Olympic brand. Through various sponsorship, endorsement and other marketing arrangements, basketball shoe market in China to further strengthen brand awareness. Their effective marketing and promotion of the product has a very important key role in the success.

Sponsorship of international basketball tournament

The company's sales strategy now is to create a professional basketball Olympic brand to promote. It's marketing, including the National Professional Basketball (NBA) China marketing departments to sponsor a number of international basketball competitions, as well as U.S. home NBA team sponsor, but also with the United States and the Chinese NBA basketball star signed endorsement arrangements. In addition to the sponsorship with the NBA and other relevant, the company also sponsors many other States basketball team. In addition, it also in other areas to open up its sports marketing arrangements.

Companies through various forms of advertising such as TV commercials, online promotions and publications, advocacy Olympic brand. The marketing and promotional activities have greatly increased the brand awareness in target markets, and awareness.

In China, the main market, the company wholesale sales of most products to distributors, these distributors directly or through other retail shop operators authorized to operate licensed retail outlets Peak.

Most of these approved retail shop is located in second and third tier cities, and large numbers. It's a huge marketing network in China to Olympic brand in depth all the major cities in the Mainland, of which to second and third line of the urban population continued to rise, the economy and rapid expansion of the company in a very favorable position to fully benefit from the increase in consumer business opportunities arising from the expenditure.

Huge marketing network in the Mainland

Moreover, the Olympic sports and accurate market research capabilities to enable companies to capture timely development and market trends. Peak brand in sports shoes and other sporting goods industry awareness and market position of the upgrade is also partly due to its continued introduction of innovative product design capability. The company used to grasp market trends as well as its product design and R & D team's unique knowledge to the consumer needs it into commercial production, the product effectively put on the market.

The company has good market research team to collect feedback from customers and make assessments. Its market research capabilities and depth, and excellent product design and R & D strength, with the effective promotion and marketing networks for large companies to achieve success, and may continue to open up.

by: gaga

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