Olympic evil laugh green appliances durability is the key person - Changhong, Konka, new fly - HC Ne

Olympic evil laugh green appliances durability is the key person - Changhong

, Konka, new fly - HC Ne

"Olympic economy" driving in the chain produces a series of upgrade, household electrical appliance enterprises involved in the same fun. Chinese home appliance for the seasoned people, the Olympics provide a maximum opportunity to "display themselves out of difficulties," the opportunity to ride home appliance business this group of draped around the Olympic marketing outside the Olympic venue launched special "Olympics" .

Olympic appliances Crystallite Olympic marketing passion warming "Green + shelf life" is the last word

Can be expected, the Olympics will be the early and mid-appliance manufacturers, businesses had the best day of a wonderful time, and strive to gain an advantage for the enterprise will bring the fruits of harvest. But not stained and the Olympic side, linked to that, certainly in the days after the Olympic Games to the original good intentions of enterprises, needed to train their internal strength, good green products, maintain effective marketing is the last word. Olympic Games, after all, is short, relying on business or even the Olympic birth is the industry's vision of sustainable development path, through brand promotion and practice "internal strength" to continue the development of enterprises by leaps and bounds.

Successful supply of shopping centers "burning passion"

Air pitched battle, in full swing?? Installation and servicing of air conditioning companies can become key to winning. Fengshen successful shooting venues, Broad has not a small "harvest", Haier is won, including "Bird's Nest", the Olympic softball winning museum and other projects, so air conditioning pitched battle heating up rapidly.

Flat HD, fiery duel?? Panasonic P2HD semiconductor memory card series broadcast high definition television equipment in the August 8, 2008 to the 24th Beijing Olympic television broadcasting service has been fully implemented. Flat side joint brand to be outdone, Sharp, Sony, Samsung and other brands not only price competition also spell opportunities ... ... the face of the Olympics, flat panel, high definition duel will further enhance the appliance "Olympics" of focus.

Small appliance industry, far behind?? Vantage successfully signed the Beijing Olympics, the Olympic Games is to become the sole supplier of gas appliances. Other small household appliances enterprises competing with the Olympics, "Latin America", Asia have become the Beijing 2008 Olympic Games air humidifier purifier exclusive supplier.

Off as sponsor wonderful endorsement PR

Sponsorship, marketing strategy concern?? Oaks just spent nearly a thousand million to sponsor the National Olympic Sports Center, as its "exclusive strategic partner"; Changhong prefer to give the 2008 Olympic champions made 200 well-equipped SPA set air conditioning regimen is being approached with the State Sports General Administration; in the Olympic torch bid, the first submitted to the Organizing Committee, "2008 Olympic Torch application development and production projects," the Macro has now developed can solve the problem of combustion torch burning.

Public relations, to share the "Olympic opportunity"?? "The new flight 2008, cheer groups nationwide pick" hot to "cheer the new Flying Mission 2008" China will also cheer for the Olympic refueling; "Kelong air conditioning? Tibet Mountaineering Everest torch relay team cheer action, "the Olympic torch to Tibet Mount Everest climbers cheer action;" Haier Olympic City Bank "as China's first Olympic city of dissemination activities, will highlight national Olympic extend from the domestic to the global ... ...

If the "directly involved in the construction of Olympic venues and the competing bidding to get a guaranteed economic return, or more convincing to demonstrate corporate power" and the company's strategic layout inseparable, then the "sponsorship and participation in public relations activities" belongs to a soft outer circuitous tactics. In addition, non-Olympic marketing strategy is also worth mentioning, such as Changhong, China's table tennis team signed, Konka sign water sports centers, businesses and teams who have the gold potential of cooperation, but also hopes of getting a blow-out media exposure and the most effective marketing resource.

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