On Page Optimization Techniques Suggested By Experts
The second type of optimization technique that is used widely by SEO Adelaide and SEO Brisbane is the on page methodology
. The different methods applied in this method are described below:
Use of title & Meta Description Tag:
Each page should have title tag. It is wise to include the important keywords in the title. When search engine results are displayed the title is the first thing people see. The same is applicable for the meta tag where description is mandatory.
Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and some say Google doesnot ever look at it anymore, but put it in anyway. It is as follows, and put in it all your keywords and keyword phrases. This tag should be different for each page.
Author & Robots Tags:
The Author Tag should contain the name of the company that owns the site. This tag will help to get a #1 position for your company's name.
Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.
Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind. The better, unique and more precise it is, the better results it shall yeild. Just remember the content will need to be both quantity and quality.
Changing Content:
This is can be done manually or by some piece of code. The new content that is generated should be of the optimum quality as it may create problems otherwise due to inconsistency.
Frames:
Many search engines cannot follow frame links. Make sure that there is provision for an alternative method for the search engines to enter and index your site. For more information read Search Engines and Frames.
Site Map:
A good menu system is really a site map. A well-constructed menu system that is on each page and contains a link to very page on the website is all you need.
Robots.txt File:
While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.