On-page SEO – Four Essential Rules

On-page SEO Four Essential Rules

On-page SEO Four Essential Rules

A while ago, I looked to see how some of my articles were doing in the search engines and was interested to find that one, in particular, had been ripped off more than once. Now when I say ripped off' let me explain just what I mean.

One of my articles, that sits on page one of Google for its chosen key phrase, appears several times. There's my own copy from my blog, and a copy from one of the article submission sites. Then I noticed another article that had a slightly different title and some odd words in the summary but was clearly the same article. A closer look revealed that it was taken from my article and had been very badly spun and submitted by someone; without I might add, providing a backlink or attribution to me.

Now before I go on, I'd just like to say that I'm not complaining about people plagiarizing my content. In a way, it's flattering that people like it so much as to want to re-iterate it. But the synonyms used were so far off the mark that the whole thing became nonsense. For a second I wondered why someone would want to post something that had been twisted almost beyond recognition or readability. But then of course, the answer was obvious; they also had a listing on page one of Google.

You see, I'd carried out some decent on-page SEO on the article for a key phrase that was relatively easy to target. That was all it needed to gain a page one listing. But while on-page SEO will help the search engines to appreciate your article, it won't help you to build a lasting relationship with your readers unless it also provides value. Of course, some people don't particularly want to build a relationship, they just want to be on page one for whatever reason. But only the articles that are worth reading are going to get to page one of the search engines and stay there.

So here are four rules to follow when writing articles:

1. If you are going to claim authorship, make sure you own the content. Plagiarizing other people's work will mark you as lazy; or more likely dishonest.

2. If you are going to spin any content make sure that the final result reads sensibly. Don't rely purely on software to spin articles; it will certainly get it wrong.

3. Spinning someone else's content doesn't make it original or yours. So make sure you give proper attribution to the original author.

4. Provide something of value to the reader. Even if you reword someone else's article, put something of yourself into it; be a leader rather than a follower.

Don't underestimate the importance of these simple rules. I read an article recently, from a very successful article marketer, which claimed quality of content will get you ranked in the search engines much better than SEO will. Actually, what he said was only very basic on-page SEO is required.

The point is though, it's quality of information that people are looking for; and consequently it's quality of information that the search engines want to provide. It stands to reason doesn't it? So if you want to get your articles to the top of the search engines and read by people remember these four rules and don't rely purely on on-page SEO.

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