Online Advertising - Three Fast And Easy Tips To Increased Profits

Internet marketing is the foundation of uncounted small businesses

. And your business lives and dies depending on how effective your internet advertising and marketing is.

And how effective that is hinges always on how you craft your ads. Your copywriting skills, to put it otherwise (by "ad" I'm describing all of your marketing, not just "adverts"-- web page, online sales letters, direct email marketing, whatever).

First ... don't make it look like advertising. This might not seem like a copywriting tip, but it is. Because while your advertisements still have to start with a headline and have all the ingredients of the AIDA formula in place, they must mustn't look like advertisements and they mustn't read like ads.

In other words, your copy ought to read like editorial material and only slowly but surely take the reader into a buying way of thinking. This is a genuine skill and it's not a skill you can learn just by reading about it.

The only answer is to sit down and start writing and then test your results. It should also mimic editorial material -- and by this I mean you should use the same fonts, the same style of headlines, the same column layout and so on. The more like editorial material you advertisement seems, the more it'll get read ... and the more it gets read, the more responses you'll get.

2nd... highlight the problem and offer the solution. People buy stuff to address problems. How they define "problem" in their case is very subjective, but the fact is they have a want, desire or need and they want to fulfill it. And that's what you need to think about when you're writing. Most advertising is about the advertiser -- how long they've been in business, how great they are, how many different colored widgets they hold, etc..

But no one cares except the advertisers themselves. All your readers care about is their problem not your greatness. They'll only care about what you have to say when you're speaking to them about them and what you can do for them. So following on from this ...

Lastly ... put yourself in your customer's shoes. This is a great tip, no matter what you're writing - put yourself in the place of your customer and imagine what you 'd type into a search engine to find information about it.

If you're enthusiastically drawn towards searching for "How to buy green widgets on a small budget", then it's worth studying to see how many other users are typing in the same search terms (you can make use of the free Google keyword tool).

If you discover it's an in demand search, then you've now got the makings of a headline and topic for your ad, have haven't you?

by: Jonathan McCulloch

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