Online Car Insurance Quotes: Automated Web Sales

To get online car insurance quotes ten years ago

, you would have to call an agent who would send a quote to you via email. This process was an advance on having the agent send you a pile of papers through the mail, but it still required at least a telephone conversation and often a personal appointment with the agent.

In the past, it seemed ridiculous to assume that any agent would give up their secret weapon in the fight for new clients. Most of them would never even think about handing out a quote to a potential client if they didn't actually come to their office for a real meeting.

It's not like that anymore. These days, the agents of the past have given way to automated web sales which concentrate on price rather than the agent-customer relationship. Young urbanites find the shift to the Internet particularly handy, as it is their preferred form of media. Older, less tech-savvy customers will gradually have to look online too as more and more companies focus on web sales and agents have less to offer in comparison.

With people becoming busier and busier, online car insurance quotes have steadily increased in popularity. Clients are now more willing to make big purchases without ever seeing a salesperson and more aware of the terminology involved and the options they can purchase. In short, clients demand more self-service than in previous years.

Formerly unknown car insurance firms have emerged as viable entities. Customers started looking online for free auto insurance quotes with no strings attached and discounted auto insurance. The market leaders were slow in responding. Smaller companies took advantage of this hesitation, focused on the change in customer appetites and become national players in the process.

Keep in mind: Competition is in the consumer's best interest. Knowing that, it doesn't seem like a bad thing that these days every US insurance company seems to offer online car insurance quotes. This is because the huge market leaders have caught up.

The discount car insurance industry has been changed forever by technology. Ten years ago, before promises of free quotes and huge savings become the norm, it was far more difficult to get quotes and take the time to compare them properly. There are many new competitors in the car insurance business, all seeking to make their mark through lower prices and/or better service when you need them.

by: Dan Carter

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