Online marketing requires full time attention. Gauging the response that comes from the end user, the campaign either is proceeded with or gets altered accordingly. It is all about the perception held. One has to be very careful with the work that is done on the campaign. Persistent efforts and continuous monitoring make the campaign effective. This too will only happen when the personnel are vigilant and keep an eye on the project all the time. For these very reasons, online marketing is said to be a continuous process that keeps going on 24*7.