Online Marketing E-book - Determining Your Target Market

When you wish to promote your products or services

, the first thing you need to do is to determine your target market. Once target market is decided, you can then make use of the four P in marketing to decide how you can deal with your target market. The Four P referred here is product, price, place (distribution) and promotion.

So, why is the target market important? The primary reason is that company exists for a reason. It needs to differentiate itself from competition in order to survive. For example if you have made a decision to sell bottled water to the general mass in the urban area, then good luck with that. In the U.S., Pepsi and Coke have extensive distribution of bottled water consumption through its Aquafina and Dasani brand. If you still insists on selling bottled water, then you need to narrow your target market.

While choosing your target market seems trivial, it'll amount to lots of marketing dollars if done wrongly. Let us assume that you simply don't decide what your target market is and you are currently using the four P in marketing to market your product. You would then distribute your bottled water to destinations such as convenience stores, gas stations and the shopping mall. Will you catch audiences who are physically much more active than the population? Yes, you will. But, the percentage of that audience is small when compared with if you concentrate your distribution on that target market. Consequently, you spend large amount of money to catch a small part of the audience. Therefore, choosing your target market is truly important before marketing your products.

In the online world, you need to select your target market too. Once you choose your target market, the four P ought to reflect this decision. Your marketing budget will be much more successful should you invest your money in financial website such as Yahoo! Finance or The Motley Fool.

Similar thing with your distribution channel. Should you distribute your content to the general article directory, you'll get tons of visitors who might not be fascinated in your goods or services. In addition, as mentioned previously, it might appeal to your bigger competitors thinking that you simply are trying to detract their lunch. If your bigger competitors aren't inept, they will then react appropriately and launch offensive campaigns that will make your marketing campaign ineffective.

Luckily, nowadays, you will find plenty of niche article directories enabling marketers to publish articles of certain field. Hence, smaller publishers can obtain more visibility as niche directories generally have less people submitting their contents. Furthermore, larger competitors are reluctant to publish their contents there. The reason is that they have a larger price overhead. Focusing on small target market won't do them any good. It is their loss. But you, my friend, shouldn't pass up this opportunity. It's one of the most successful ways of utilizing your marketing dollars.

Internet Marketing E-Book

by: David Copper.

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