Online Marketing Opening New Growth Opportunities For Indian Retailers

A new research report, Indian Footwear Market Forecast 2014

, from RNCOS says that E-commerce has become a powerful tool for Indian footwear firms to expand their reach. Many companies have started providing online sales as this will reduce their marketing cost and manpower resources as well as create more opportunities for enterprises. The Indian government is also supporting the idea stating that it would be the best way to get out of the difficulty. Moreover, increasing number of online users has provided an opportunity for footwear firms to capitalize on it. Therefore, the online footwear retail market was estimated at INR 1.8 Billion in 2011 is expected to grow to INR 9.75 Billion in 2014.

Our research highlights that, the success mantras for footwear market in India lies in the advantages offered by the country, such as low labor cost, skilled working professionals, etc. Additionally, the footwear industry is witnessing various trends that contribute to the future direction of the industry. Like many companies in the market are dealing in a range of stylish eco-friendly footwear to make sure that the buyers do not sacrifice on comfort or style, while opting for green shoes. Similarly, more and more people are now opting for custom-made or designer footwear providing opportunities for footwear designers.

The report, Indian Footwear Market Forecast 2014, by RNCOS which is spread across in over 85 pages provides an in-depth research and rational analysis of the current status and expected position of the footwear industry in India. The report facilitates future forecasts during 2012-2014 on various market segments like men and women footwear, sub categories of footwear for instance casual, formal among others. It also discusses the current and future potential of online footwear retail industry in the country. Besides, it also sheds light on the recent trends, key players, export market and distribution channels of footwear industry.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM310.htm

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About RNCOS

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals analyze the industry and its various components, with a comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the intending consultants in meeting their objectives in a cost-effective and timely manner.

by: Shushmul Maheshwari

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