Online Video For Small Businesses? - A Thought Provoking Insight
Online Video For Small Businesses? - A Thought Provoking Insight
It is clear that the technical revolution, and in particular the continuing growth and development of the internet and all that it has to offer is set to dominate our personal, social and business undertakings for years, if not generations to come. And it could also be said that the internet continues to introduce new and innovative ways to present and market its content to an ever increasing audience of recipients ready and willing to absorb and act upon that content.
But, is there anything left over or new within these wondrous developments that can actually help your particular small business? And of course the answer is yes.
Which leads to the next inevitable set of questions. What is it? Where is it? And how do you capitalise on it? And these are extremely important questions to ask. Because the options available to our small and medium businesses remain not only vast but also somewhat daunting in their very nature.
And so with such questions in mind I shall address one particular source of continuing development which, although having been around for some time, not only remains a simple and effective method of capturing your prospective audience quickly but also an extremely powerful method of retaining that audience far beyond the mystical few seconds that you have available to you and convert their initial capture into genuine interest, a sale or a subscription, dependent upon your particular area of focus.
Incorporating Video promotion and advertising within your business is an extremely powerful method of achieving the capture/retention factor and here are some particularly thought provoking numbers and statistics to consider.
According to a study by Google and AOL conducted by market insight and information group TNS, 77% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.
78% feel that online video provides as much, if not more information relating to products, services and opportunities, and 63 % said they prefer video introductions to that of traditional text as it allows them to engage with and grasp the fundamental information to hand quicker and more easily. Which is of course, the ultimate goal of any small or medium size business with their own web site, or other online presence. To Capture, Engage and retain the customer, quickly.
Here are some other thought provoking numbers to look at. 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser's Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gives you priceless access to that age old word of mouth campaign.
The responses discussed here came from 2,394 online users between the ages 18 and 54 and the study also found that online video resulted in 32 % of viewers describing the feature as innovative, 32 % as creative, and 30 % as more fun and interesting.
To Capture, Engage and retain the customer. That is the goal. Because of course once you have captured your audience or prospective client it is imperative to engage them quickly and retain their attention past that all important first few seconds of them arriving at your business site.
So, it is clearly apparent that members of the online community, which are all of course your future customers, are embracing video much more willingly than you may have expected, and that by incorporating this simple, powerful and effective technique you are not only promoting your business more quickly and clearly than you may have done in the past, you are also meeting your customers needs more effectively by presenting your individual message in a form that is inherently more attractive to your audience than the more traditional written format.
And one last thought. According to a study conducted by the top video information source DoubleClick, consumers are approximately three times more likely to replay an online video and take action as they are to click through on a standard text and image based site.
I am sure you will agree this is thought provoking information worthy of further investigation. As technology attempts to play catch-up with consumers' appetite for edgy, informative, and relevant advertising, online video is poised to lead the race in delivering considerable revenue increases to forward-thinking companies whatever their size or their market across the globe.
To read the other articles in this series please click here
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