Online Video Marketing Will Flood Your Business with New Customers
Online Video Marketing Will Flood Your Business with New Customers
One of the best reasons to include video marketing as part of your online marketing plan is simply because using video on your website increases your traffic, lead generation and sales conversions.
According to Google, one out of every five online searches is for video. This means that video reaches a large percentage of your potential customers online very month- and that the interest in online video will continue to grow.
Building Credibility
Video marketing is one of the best ways to establish your credibility and trust with your target audience. Video marketing allows you to connect with your potential customers and clients on a rational and emotional level.
When we watch someone speak we are looking at their facial expressions, listening to their words and the way that they are speaking to determine if the person is sincere and trust worthy.
It's the very same thing for your prospective client when they find your business online. They want to know if the person behind this business is a sincere and trustworthy person, if they don't know you and have never met you, then you are a potential risk.
The fact that your potential customer is able to see you, hear you and get to know you online- before they ever meet you in person is a powerful tool when used effectively. When you use video to connect with your potential customers in a sincere manner you strengthen connections with your customers and distinguish yourself from your competitors as being credible, sincere and trustworthy.
Creating Sincerity and Trust
Heres an important thing for you to remember when you are considering whether or not you should use video as part of your online marketing strategy:
When you are using video to talk about your products and services- the actual information that you are providing to prospects and customers may not actually be how much your products or services cost
But more importantly, whether or not you seem like someone that they like well enough to work with. Your potential customer wants to know what you are likable as a person and if they can trust you.
This type of information is more important to your prospective client than knowing your price is slightly less than your competitors.