Opening An E-commerce Store Is Right For Your Business

World has gone online people are more connected than ever

, information is exchanged at rapid pace so is the business models, trade and export barriers are getting reduced more and more countries in the world are lowering their import duties and other commercial taxes to increase trade & commerce. Moving forward the fright companies have got more smarter and cheaper, all the credit goes to the IT Technologies used to expedite the shipments, track each package and deliver on line from Tokyo to New York.

This macro scenario has created great opportunities for small to big entrepreneurs who can start online store with basics, need a strong business plan and should know which market to address your product with, internet offers great opportunities. Gone are those days when people worried safety of their commercial transactions online, now the software are more safe and secured, even the Chicago SEO company helps you to establish online, When the online model was first establish, big names like Amazon.com spent millions of dollars setting up e-stores and the backend network, and did business for $100 per day, isnt it amazing, but they had a vision that people will buy online it was matter of time, and September 9/11 gave a boost in online sales for the first time, you wonder how ?, people where scared to go to malls and crowded shops to do their Christmas gift shopping, they picked online route to do so. In year 2002 online business where 35% higher and since then it has never stopped. Internet marketing & NYC SEO company have played great role in generating presence for small & medium online stores, this worked as encouragement to people to buy online.

Today people prefer to buy online as people feel its more comfortable to buy sitting on your home desktop computer sipping cup of cappuccino coffee and searching and looking to goods & service over internet, if you feel you got a deal, simply buy it online and the local fright company will deliver you at your door, if you dont like the goods simply call the 1-800 number and they would arrange a pickup of the box from your house. No waste of time and energy by driving up to your local mall.

If you have brick and mortar store on a busy street and believe your products could do much better if sold to wider area, than its not a bad idea to establish an online store, the best way to try the marketing is open up an eBay online store, and eBay has an excellent online platform which is pretty popular among people, so with less investment you would be ready to go.

Once you have establish a test run on your online store at eBay, its right time to block a URL and open your own store, in which you have liberty to select payment options, shipping option, return policy etc Here you are in full control, but remember dont close your eBay store, as you would lose your loyal customer, direct some URL to your main site from eBay, by doing so you are giving them message that you have exclusive separate store as well.

Plan your store in such a way which allows buyers to navigate easily, if required hire an SEO consultant which will not only help you to establish online as well it will help your website to appear on search engines, keywords ranking is very much important in online Store business, right keywords have to be optimized to get quality targeted customers traffic, clicks should convert into business.

by: Justin Clark

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