Optimizing Your Pittsburgh Business For Local Search

One of the most important things to realize in small business marketing is to optimize your business for local search results first

. Search engines do not take kindly to new businesses that immediately attempt to go global. They are more likely to be viewed as spam and relegated to the back pages of the engine. Social media also frowns upon this kind of "takeover" mentality. Your ads will not reach the targeted demographic that you hope it will if you try to broaden your outreach to early.

This is especially important if you are in a competitive city like Pittsburgh, Pennsylvania. Pittsburgh local marketing is especially important because no matter your industry, Pittsburgh always has a business or two that is ahead of you in some way. Maybe that business is more established. Maybe that business has quicker customer service. It is impossible to be number one in all aspects of business in a city like Pittsburgh, so your Pittsburgh local search marketing becomes absolutely essential.

In order to get your Pittsburgh local search marketing off on the right foot, you must first optimize your website to coincide with the keywords that you must optimize to. Make sure that you keep the instances of the exact keyword around 3% of your total text. Make sure that you use the resources available to you on the Internet to find synonyms for your keyword. Most of all, make sure that your text is readable to the human eye. The modern search engine algorithm is attempting to emulate human behavior more than ever. This means that if you can keep a real person engaged in your website, the search engine algorithms are more likely to treat you well.

Make sure that you include a click to call feature and a GPS module on your mobile website. Yes, in order to fully optimize your Pittsburgh local marketing efforts, you need a mobile website. People in cities such as Pittsburgh are much more likely to purchase when they access your website from the mobile environment. Also, the demographic in Pittsburgh is of the age that does not mind conducting day-to-day business online. You must catch up with this customer base or be left behind completely.

If you have the time and manpower, you may want to consider a blog relating to your business and the city of Pittsburgh. This can help you in link building efforts and in optimization efforts for tangential keywords.

Having a blog can also raise your total visibility online. Blogs are a great way to rank highly in local search engine results, as you will be speaking directly to the local audience in Pittsburgh.

by: William Hauselberg

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