Optimizing Your thank You Page To Increase Lead Generation

The end of an online sale is just the beginning of a potential client for repeat purchase

. Many websites overlook this fact to optimize their Thank You page.

Providing customers with details of their purchase like shipping information, delivery date etc, is an additional chance to make an enduring impression on your customers. This is the time when the Internet Marketing strategies can be used to give customers a personalized shopping experience, hand out voucher for their next purchase or offer them a subscription to you newsletter.

After a visitor comes to the landing page and fills out the form to receive an offer, they will see your thank you page. This is your chance to provide your new lead with a quick thank you for filling out the form and continue the conversation by including more than just a link to the offer.

Here are some marketing techniques which you can use on your Thank You page to turn a one-time shopper into a repeat customer.

Convince customers to do a Survey

Survey is an easy, quick and an inexpensive way to get feedback. Ask for a feedback and keep the survey short, inform the customer how much time a survey would take, make usage of Google forms to collect data.

Add Links to your Content

Adding links to the best content also strengthens visitors perception of your expertise area.

Display Testimonials

This may help increase conversion rate.

Show a Video to sell

Apply this model via video to sell to your Thank You page by an interesting commercial that could increase conversion rate.

Ask them to follow You on Social Media

You do not want the new subscribers to forget you after they sign up. So to keep them engaged on a regular basis simply ask the readers if they would like to follow you on social media, another way to engage with your brand and make things more accessible for them.

Ask them to Share your Site

With a goal to get as many people to spread the word, ask them to share your site.

Participate in your Community

On a Thank You page you can encourage visitors and participate in your community and thus create and effective brand building technique.

Follow-Up Email

If the customer was in a hurry after making a purchase and bypassed all of your invitations to extend the conversation on the thank you page then do not mistake it as the conversation is over. Use the information as a way to reach out and send them a quick thank you email that will extend a chance to share and extend the conversation.

Whether you are trying to gain more insight into your customers through a survey or closing a sale or building the brand, always ensure to leverage the power of thank you page on your landing pages. The Thank You page has immense potential to convert new subscribers into repeat purchase and the ways vary including refer a friend button and making it easy to download a catalogue.

by: Michelvar Smith

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