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Technology has brought a lot of change to the business world

. No longer do we see typewriters and rotary phones, for example, and 8 track tapes, carbon copy paper and stenograph machines have disappeared into antiquity. There are few business tools that have weathered all of these changes over time. One of those few that have survived, however, along with business cards, is the tri-fold brochure.

One of the first things you are likely to consider after starting a new business is to have business cards printed. The chances are that soon after this you are going to think about marketing your business further. Tri-fold brochures have for a long time now been the best thing, apart from business cards, when it comes to business tools. These have not become less necessary over time, and certainly have not become obsolete. Whether you want to market an existing business or market a new one, these are a valuable tool. They have survived the advent of the internet, and business cards and brochures are still top business tools.

There are lots of ways in which businesses can use brochures, unlike the standard business card. You can, for example, send tri-fold brochures out to customers or potential customers in the mail, as flyers. If you choose brochures printed on lightweight paper then you can cut your mailing costs down, if you are going to be posting them. You can also use brochures within your business, as a way of informing existing clients about the services and products that you offer. Tri-fold brochures printed in color are the most effective, especially if the paper they are printed on is durable, which means people can keep them or pass them on to others.

An important decision when planning your brochures is whether they will be used to explain your services or illustrate one of your products. You might want to use brochures as a resource material which customers can keep and then refer to later on. If so, then you need to design the brochures accordingly. Designing brochures is, in fact, more complicated than designing business cards, and you need to put some thought into it. There are lots of business card templates which you can use, and which will be completely satisfactory for your purposes. But it can be well worth having a tri-fold brochure custom designed for your business. In this way you know that the brochure will satisfy all your business needs.

There are many uses which both brochures and printed business cards can be put to, and it is important that business owners choose a printing company for these which really understands these uses. They need to realize the potential long life of a brochure or business card, and keep this in mind when they do the designs for them. Business owners also need to understand how marketing materials like these can be long lived, and again, design these print materials with this point in mind.

by: Vikram Kumar

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