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Other Mountains: How the 2009 printing companies to get growth - the printing business, growth - Printing Industry

Other Mountains: How the 2009 printing companies to get growth - the printing business

, growth - Printing Industry

Depressed economic situation in recent years has a certain impact on the North American printing industry. 1998 to 2006, the total number of printing companies in North America down to 6901 (decrease 18.3%), while the number of employees dropped to 17 million people (22.4% reduction). But there are also some enterprises have steady growth in the GraphExpo2008 the show, they share the successful experience of their own. This article has extracted some wonderful read.

1. Based on Network Strategic resource planning customers

In Europe and the United States, the printing of this concept to a broader level?? Image communication service providers, to them, the end of the printed output is the product of a part of the whole business. Successful image transmission service providers to the use of network resources to try to become the customer's strategic resource partners, including digital assets to provide Management , Network printing and delivery of raw materials management and other services. They have positioned themselves in a trusted outsourcing provider, to provide cost-effective and effective service, while new technologies can be used to make the overall service more complete.


Such strategic resources, have also been printing the buyer's attention. InfoTrends Research in the latest "e-power-driven: the future of graphic communications," in the show, a network print buyer Printing services Could save an average 14.4% of the cost. The same time, reduce turnaround time and improve living conditions for the production of the track management, fewer errors, better brand management.

2. Using multi-channel production and marketing ROI

In difficult times is the first market to reduce the budget, unless the investment can see a clear return on investment. Themselves into the market in the value chain is necessary. For example, market information dissemination to provide quality products and services is the family business Tukaiz early digital technology investors, it can be used in the current state of technology to provide a variety of corresponding Design And interactive services and data-related applications and high-quality printed materials production services.

3. Application online order system provides printing services (B2B and B2C)

Although no specific data show that, but there are many printing companies began to use online ordering and delivery of the form. VistaPrint positioned itself in the high-quality graphic design and Internet printing service provider for small printing companies can provide convenient and high-quality graphic design and color printing solutions, but also a more reasonable price to provide short run printing services.

4. Focus on a particular market dig

American Family Business TAGMarketing & Recruiting is the adoption of the success of this strategy. Early stage of development in the business, one of the founders of the company AdamBishop conclude that health-care market for print service providers will be a secure and stable market interest. Proved too. Now the company's production systems are at full capacity.

TAG key to success lies in not only a deep understanding of their target market, but also to carry out the marketing plan to get health care product suppliers and ultimately consumers, certainly. They are for the health care market to develop more channels for marketing the program. TAG's success also shows that further development of the benefits of vertical markets. Relevant agencies for two consecutive years the company named the fastest growing 5,000 companies.


5. Attention to lean manufacturing and automation

With live parts short-oriented and profit pressures increase, the image communication service providers begin to pay attention lean manufacturing and automation. This concerns first of all start from the user's online orders, and then extended to the whole production process. They very quickly introduce new quality products customized and delivered in a short time, the introduction of production technology and application of decision-making is also very fast.

ColorCentric was established in 2002 to change the color company Digital Printing Way for the industry leader in providing digital printing solutions that enable them to enjoy the use of ColorCentric expertise to the most advanced information and communication technologies, and to assist in the development of strategies to improve their own and their customers ROI, and profitability.

ColorCentric from the successful experience of Demand Printing industry. Its mode of operation emphasizes lean manufacturing and automation, and these ideas are usually not much used in the printing industry. Their way through the project management, from initial concept and strategic development planning, provide integration with the latest technology to our customers closer to the manufacturing process, to exceed customer expectations of professional solutions that enable customers to reduce costs and speed up production cycles and reduce the workload.
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