Outdoor Digital Signage – Location, Location, Location

The challenges of outdoor digital signage can be extremely daunting; there is much to think about before you can place a screen in an outdoor location

. Not only do you have to source the screen, come up with content, network it, not to mention protect it from the elements in an LCD enclosure but before up can do any of these things there is something far more fundamental to sort out the location.

The location of an outdoor digital signage campaign can affect nearly every other aspect. From the screen size, the type of content to the protection required can all be reliant on where the screen is placed.

For instance a screen placed under a shelter, will require less protection than the elements than a screen in an open space as a covered screen will not have to cope with the effects of sun-glare. Similarly, a screen placed in a busy thoroughfare, amongst other advertisements (either digital or static) will require more engaging content to ensure it is noticeable than a screen with less competition.

Advantages of an Outdoor Location

The reason more and more screens are being implemented in outdoor locations is because of the advantages outdoor digital signage has over indoor systems despite all the challenges mentioned above.

The biggest advantage of an outdoor display is the increased traffic that the screen is opposed to. No matter how many people go through a store or shopping centre and see the digital signs, far more people will see a display outside. Not only does the footfall increase but also outdoor displays are often seen by vehicular traffic and by people on public transport.

Other important aspects of using outdoor digital signage

Visibility is perhaps the most important aspect of siting an outdoor display. Not only should it be in the most prominent position possible but also the screen should be positioned in such a way that it is prominent to an oncoming audience. This often means ensuring the screen is either at eye-level or at the correct angle.

Ideally an outdoor screen should be positioned in such a way that it is difficult to miss and the audience has little choice but to view the screen as they approach or pass it.

Outdoor Digital Signage Location, Location, Location

By: Richard n Williams

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