Outdoor Digital Signage – Sunlight, Weather, Temperature and Content
Another consideration for those thinking of embarking on outdoor digital signage
is that the content that works on an indoor display may not necessarily transport to an outdoor location. What may appear fine in an indoor location may appear washed out or confused on an outdoor screen. Colours, fonts and transitions work differently in outdoor locations as they do under false lighting and the screen view time can often be shorter too as people tend to walk about quicker outside so ensuring the important information is always visible is important for any outdoor campaign.
Outdoor Digital Signage Sunlight, Weather, Temperature and Content