Outsource Seo Firms - Why Would Choose One Over In-house Expertise?

Anyone who uses their website as part of their marketing program knows they can benefit

from search engine optimisation (SEO) to improve traffic and the quality of that traffic. One option that many firms need to evaluate is whether it is more sensible to outsource SEO requirements or have these SEO skills in-house or should they. As with anything in life there are advantages to both options.

Should you choose to outsource the SEO function there will be a consultancy cost. But at the same time have a cost to maintain the in-house expertise. It comes in the form of lost opportunity. If your IT person is working on SEO then he can not use that time to work on other area of the business.

Providing the SEO expertise from inside your firm will give you the benefit of that person understanding the company culture and its desired future direction. If this is outsourced there is an investment of time needed to brief the consultant on company information and jargon as well as needing to understand the website structure.

One of the big benefits of using an external SEO expert is that they have a specialized knowledge. You might be able to learn these in house but it will require an investment of time and money. Probably you are keen for results now rather than in six months time. These specialists also have their finger on the search industry pulse and will know what works and what doesn't without too much need to experiment.

An outsource SEO firm will have a number of resources at it's fingertips including a number of staff specialized in areas your firm will need. Often no one person has all these skills so it is hard to replicate in-house.

Engaging an SEO firm should also lead to your staff learning about various techniques indirectly. This will be an advantage for you and them in the future. It will allow your staff to make targeted inputs into future marketing plan developments and particular content.

As you can see with both options there are definite advantages and disadvantages. The best advice when considering this issue is to do some simple cost benefit analysis. Calculate what it would cost you internally for time, materials, education and compare it to what hiring a consultancy firm for a set period would cost. If your SEO works well you are likely to want to have the firm advise in the future, but those ongoing fees would still have a corresponding cost internal cost to be matched off against.

Managing SEO is a major undertaking if you want to do it right and get noticeable results. Of course you can do it yourself, but is it worth the time and effort and can you do an effective enough job yourself? Maybe you would like to explore the idea of what an outsource SEO consultant can do for you a little further. Accentu8 would be happy to answer any queries you have. Please email them and they will gladly give you a starter free website SEO analysis.

by: Patrick Roody.

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