Overcome Procrastination and Watch Your Revenue Grow
Overcome Procrastination and Watch Your Revenue Grow
Procrastination is behavior based on a whole set of assumed negative outcomes, fueled by an inner critic, which preys on our vulnerabilities and insecurities.
Many entrepreneurs unwittingly sabotage their success by procrastinating. They delay launching websites, products and services, or making decisions about investing in their business for all sorts of reasons - 'the timing is not right', 'the content needs work', 'more research or information is needed', 'what if I fail?'
When you run your own business this is entirely understandable as any negative feedback on the finished outcome, or failure, can be seen as a very personal reflection of your ability.
However, money responds to speed. By not taking action fast enough you could be losing potential revenue opportunities.
The most successful entrepreneurs learn and implement a new idea immediately. They will get their product or service to market faster than the competition and adjust, amend or tweak along the way. They know that getting something done, even if not perfect, is good enough.
If you know that procrastination is keeping you stuck and you could kick yourself that someone else got there before you, then now is the time to "Just do it" as Nike would put it!
Here are 5 tips to help you in the words of Martin Luther King "Take the first step in faith. You don't have to see the whole staircase. Just take the first step".
1. Don't overwork any new product or service before launching it. You will just lose energy and momentum and it will show up in the final results. Actively demonstrating the value of your service and product to your clients, with enthusiasm and excitement, is an important first step.
2. Let go of perfection - it doesn't really exist. There will always be room for improvements! By taking action you will soon get feedback on what does and doesn't work. Then you can make changes and amendments from a place of knowledge and experience.
3. Do the tough task first as it does get easier. You can set yourself a time limit, take short breaks and set up mini rewards along the way. Just imagine how good you'll feel when it's done.
4. Be accountable to someone else, whether this is a colleague, friend or coach. Making the commitment to achieve something within a realistic timescale and communicating this in writing or verbally will set your wheels in motion.
5. Don't be afraid to stop a project if it isn't working out. Being in business means from time to time making painful decisions about whether to continue with a piece of work. This can be tough when you may have invested a lot of your own time and money. But if your energy and focus is on something which is going nowhere fast, then you could be using this as an excuse for not putting your attention on what could be a more profitable product or service.
When you face up to when and where you are procrastinating, and are prepared to put one foot in front of the other despite your fears, you will feel much more in control. And that's when your business will really start to take off.
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