Partnership for success in today's translation market

Translation is a highly competitive business activity

. There are few barriers to entry in a business which is now dominated by the Internet. For example, if you type "translation company" or "translation agency" into the popular Google search engine you obtain about ten million hits worldwide. It's therefore a challenge for suppliers of translation services to stand out from the crowd, to differentiate their service from others, and to add value.

Bedford Translations has maintained a strong customer base from the 1980's onwards, when the Internet was in its infancy, right up to the present day. One reason for this is that local factors and strong personal contacts still play a large part in keeping customers loyal. Customer care is hugely important and job follow-up helps to cement relationships. By proving it can provide a quality service, customers are inclined to return time and again. Finally, many customers look for an overall business solution, and strategic partnerships within the industry can help bring this about.

For website translation, for example, it's sometimes necessary to team up with specialised web companies that can offer expertise on web design, formats or SEO. For legal translation and financial translation, Bedford Translation has co-operated with solicitors, notaries and accountants. Technical translation is a particular focus and desk-top publishing and authoring partners have both been important in providing the right packages for clients' specialised needs.

Desk-top publishing (DTP) is naturally linked to technical translation because it's the provision of content in a visual form, complete with visuals like photographs, line drawings, screenshots or graphs, that help to tell a story in a typical technical publication. Whether it's for an operator manual, a help file or maintenance instructions, the pictures are as important as the words and experienced technical translation companies are adept in working out the best solutions for multilingual content. Bedford Translations runs the industry standard programs such as Adobe FrameMaker that are popular with technical authors, and in addition works in partnership with specialised DTP organisations for larger publication projects.

Recently Bedford Translations has added authoring to its portfolio. This is providing long-term benefits with a major customer a leading provider of environmental instruments that measure noise, dust and various pollutants in industrial and manufacturing workplaces. This rapidly expanding firm has been hindered in the past by lack of appropriate authoring expertise, so they asked Bedford Translations to help.

After some careful research Bedford Translations came up with a suitably qualified partner - experienced in all aspects of technical authoring and with a strong scientific/engineering background. Together they are working productively to rewrite the client's manuals and help files from scratch and translate them into all the major European and Far Eastern languages.

Partnership for success in today's translation market

By: James Valentine

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