Why online business, who do it, when it was envented, I think everyone is aware by anser of these question. If you are still thinking like old marketing managers towards the online market then you have to chnage your mind and stretigies otherwise your business will be killed by some other competator.
In earlier days you can count e-commerce websites on the finger but now, every small store has their only catalog presence, every one is launching the new concept on the web, so the ease of the survival is bit tough now. But if you can think about the couple of the think it will help you to make the healthier business concept and if you have the online sore then it will work smoothly.
If you have online store then when how people will attracted to your store even you are provding the best deal of the industry. It is something like your shop is in the very inner lane of the market. And also there are so many thing which can point finger on you. In this situation, how you can grow your business. Following are the right approach to for your startup if you are goin to start in this industry.
Create your brand online
Do some good SEO
Take the right decision at right moment.
Grow your business rather then to maximize it.
There are lot os point you take in the consideration while estiblshing the online business. If you are starting your online business and planning to invest 1 Million Pound and you are not doing any branding and SEO then it is worhless.