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Search engine optimization is a step by step procedure to achieve higher ranking for websites on the search engines result page

. In general, SEO considers what people search for, how SEs (Search Engines) work, the search term types into the search engines and which search engines preferred by the target audience.

In this article, we will discuss briefly each and every step that is necessary to achieve top ranking. Before going through the process of search engine optimization, let us understand why one must optimize their website? This is because of the following reasons:

Search engines are the top most way to find new websites

After E-mail, search is the most popular activity that most people do on internet

Most of the online visitors rely on SEs to find websites

To improve your website ranking on search engines search results

Now the questions are how to optimize your website? In order to achieve successful optimization results, SEO solutions involve the following essential steps:

Keyword research and competition analysis

On page optimization

Search engine submission

Off page optimization (link building)

Let us go through each step one by one.

Keyword research and competition analysis: This step is essential to generate traffic to your website. Keywords are the search terms that net surfers type into the text box area in the search engines to find websites. In order to drive more traffic, the keywords must not be too general or too broad, because it is useless to optimize your page for keywords that nobody uses for their searches. The search terms should be relevant to your web site.

In short, avoid single keywords, select keywords consisting of two or more words focus on search terms that will bring more traffic, for new website, start with moderately competitive keywords.

On page optimization: The next step of SEO solutions is Meta tag optimization which includes the factors appearing on the webpage. These factors are: keywords in title tag, in URL tag, in heading, unique content and frequency of content change, keywords formatting, website theme etc.

Search engine submissions: Submitting your page to thousands of Free-For-All sires means you will receive thousands of e-mail messages. It is not a necessary step as leading search engines (such as Google, Bing, Yahoo use spiders and crawlers that automatically find websites by themselves. The purpose behind this step is to promote a web site.

Link Building: It is the process of building relevant and quality links to your websites. It is important factor in search engines ranking algorithms. Generally speaking, link popularity is the maximum number of websites that are linked to you web site.

by: Soft System Solution

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