Pennsylvania Seo Firm: Google Adwords New Product Features Explained

There are several new Google Adwords features meant to improve user online shopping experience

, one of them Google Adwords Product Extentions. This article discusses the ways AdWords Product Extensions can effectively highlight your products in search and direct users to the most relevant part of your websiteleading customers on a shorter path to purchase. Learn how Pennsylvania SEO firms with paid search experience can work with you to implement these custom Adwords features and increase your online ROI.

AdWords Ad Sitelinks: Increasing Choice & Relevancy in Search Ads

Adwords Ad Sitelinks is a brand new feature of AdWords, allowing online businesses and websites to attract more visitors and effectively direct them further down the purchase funneldirecting them deeper within websites to products and services more relevant to their search query.This is done by providing additional (specific) links to improve user experience.

For instance, if a user is searching for an all-inclusive vacation, a typical ad would read All-Inclusive Vacations, discount rates w/travel price guarantee, reserve today.Below that original text, searchers will now see last minute deals, special travel offers, cruises, and other specific links meant to better match their search query and specific vacation needs. Your ads will suddenly become more relevant to a wider range of users, as well as direct consumers to high value offers and promotions.Why are ad site links worth using? Theyll improve click through rates by allowing searchers to view promotions and seasonal offers, and theyll increase conversion rates by leading consumers on a shorter path to purchase.Companies have an opportunity to better highlight their brand sentiments and narratives as well.

A Pennsylvania SEO company specializing in Paid Search can help you utilize these features, working with your Google Merchant Center product feeds to enrich your already existing search ads.Theres no need to manage two separate product listings, or add any new feedsand Adwords product extensions wont conflict with free leads you get from Google Product Search.

Pennsylvania SEO firms know that the goal of Ad Sitelinks is to provide users with more targeted choiceswith four new destination URLs users are less likely to get lost on your site and more likely to find pages related to their interests, increasing the likelihood of a sale. Segment users and direct them to the most relevant part of your website.

Not only do Pennsylvania SEO firms help companies appear at the top of search engine result pages for relevant keywords, they are incremental for paid search. Google Adwords features make it easier to effectively drive quality traffic to your products, services, and web pages. Learn more about how Pennsylvania SEO firms manage paid search services to ensure every dollar spent on SEM (search engine marketing) brings your website and business the most qualified prospects. Find out which Google Adwords features would best benefit your company.

by: Erica Ronchetti

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